Proceedings of the International Conference on Cultural Studies (ICCUS 2024)

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Representation of Gender in Indonesian Children’s Popular YouTube Series: Adit Sopo Jarwo

Authors
Novi Dwi Gitawati1, *, Bani Sudardi2, Ismi Dwi Astuti Nurhaeni2, Sri Kusumo Habsari2
1Doctoral Candidate, Cultural Studies Program, Universitas Sebelas Maret, Surakarta, Indonesia
2Lecturers at the Cultural Studies Program, Universitas Sebelas Maret, Surakarta, Indonesia
*Corresponding author. Email: novidwi@student.uns.ac.id
Corresponding Author
Novi Dwi Gitawati
Available Online 6 June 2025.
DOI
10.2991/978-2-38476-418-1_22How to use a DOI?
Keywords
gender representation; gender roles; children’s series
Abstract

As one of most popular children’s series in Indonesia, Adit Sopo Jarwo has entertained Indonesian children for ten years. The popularity of the series has made some research take it as their object of the research which are mostly related to its educative values. To offer a different perspective in analyzing the series, this research uses feminist point of view to further try to analyze about the gender representation in the series. By taking some episodes labelled in its production house YouTube channel as “best episodes” of the series, this research focuses to observe the proportion of the two genders and how the two genders are represented in the series. The results of the research shows that there is an imbalanced proportion of the two genders which favors male characters to be more represented in the series and have more important roles in the storyline rather than the female characters. Young and adult male characters are portrayed to do more outdoor activities than adult female characters. They are also often portrayed as traditional housewives, or when they work, they represent Indonesian married women who have ‘dual roles’: a housewife and a financial supporter of their family.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Cultural Studies (ICCUS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 June 2025
ISBN
978-2-38476-418-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-418-1_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Novi Dwi Gitawati
AU  - Bani Sudardi
AU  - Ismi Dwi Astuti Nurhaeni
AU  - Sri Kusumo Habsari
PY  - 2025
DA  - 2025/06/06
TI  - Representation of Gender in Indonesian Children’s Popular YouTube Series: Adit Sopo Jarwo
BT  - Proceedings of the International Conference on Cultural Studies (ICCUS 2024)
PB  - Atlantis Press
SP  - 288
EP  - 294
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-418-1_22
DO  - 10.2991/978-2-38476-418-1_22
ID  - Gitawati2025
ER  -