Transforming the Digital Workforce: Evaluation of a Strategic “Finding Your Purpose” Intervention on Employee Meaningful Work and Leadership Energy

DOI

10.2991/978-94-6239-754-5_10How to use a DOI?

Keywords

Digital Workforce Transformation; Meaningful Work; Organizational Culture; Employee Burnout; Leadership Energy

Abstract

Digital workforce transformation is frequently misinterpreted merely as the acquisition of technological hard skills; however, the rapid acceleration of technology adoption paradoxically triggers identity crises, role anxiety, and professional burnout among employees. This article presents an evaluative case study of “Finding Your Purpose,” a strategic learning intervention implemented at PT DTC to respond to this crisis. Utilizing a mixed-methods approach, the study evaluates the program’s impact on 25 corporate culture agents. Quantitative data (program metric indexes and cognitive assessments) were analyzed concurrently with qualitative data (behavioral observations of a digital detox and action plan feedback). Findings demonstrate exceptional program efficacy, marked by a Workplace Quality Index of 97.2% and a Net Promoter Score of 95. Critically, this intervention reveals a direct correlation between the discovery of meaningful work and successful digital workforce transformation. The cognitive re-anchoring of non-cognitive goals enables employees to shift their professional identity from technical executors prone to burnout, into adaptive, value-creating agents. Clarity of purpose is proven to function as an essential mental resilience mechanism, vital for mitigating digital fatigue and accelerating sustainable cultural transformation in the era of disruption.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits any noncommercial use, sharing, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if you modified the licensed material. You do not have permission under this license to share adapted material derived from this chapter or parts of it.

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TY  - CONF
AU  - Richard Alberto
AU  - Eva Rofatun Nazwa
PY  - 2026
DA  - 2026/09/02
TI  - Transforming the Digital Workforce: Evaluation of a Strategic “Finding Your Purpose” Intervention on Employee Meaningful Work and Leadership Energy
BT  - Proceedings of the International Conference on Digital Transformation in Business and Organisations (ICDTBO 2026)
PB  - Atlantis Press
SP  - 104
EP  - 112
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-754-5_10
DO  - 10.2991/978-94-6239-754-5_10
ID  - Alberto2026
ER  -