Welcome to the Proceedings of the International Scientific Conference of MICE (ISCOMICE 2024). This event continues the commitment to build an academic platform where ideas, innovations, and research findings are exchanged to support the advancement of the MICE industry and its integral role in shaping quality tourism. With the theme “Accelerate the Growth of Quality Tourism Through the MICE Industry”, ISCOMICE 2024 brought together stakeholders from academia, government institutions, and the industry to share insights, propose strategies, and foster collaboration. As the world moves forward from a period of recovery, the conference addressed current challenges and opportunities within the MICE sector, emphasizing the need for adaptive strategies, sustainable practices, and cross-sectoral cooperation to elevate tourism standards.

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