Global Marketing Strategy for Marine Tourism in the Bangka Belitung Islands with DOT, BAS, and POS Approach

Selvia Deprianti; Redi Redi; Devi Valeriani; Ari Agung Nugroho

doi:10.2991/978-94-6463-974-2_13

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Global Marketing Strategy for Marine Tourism in the Bangka Belitung Islands with DOT, BAS, and POS Approach

Authors

Selvia Deprianti¹^{, *}, Redi Redi¹, Devi Valeriani¹, Ari Agung Nugroho¹

¹Faculty of Economics and Business, University of Bangka Belitung, Pangkalpinang, Indonesia

^*Corresponding author. Email: selviadeprianti@gmail.com

Corresponding Author

Selvia Deprianti

Available Online 25 December 2025.

DOI: 10.2991/978-94-6463-974-2_13 How to use a DOI?
Keywords: Marine Tourism; Bangka Belitung Islands; Digital Marketing; DOT; BAS; POS; Sustainability; ROI
Abstract: Islands (Babel) have potential tour the outer sea usual, but Still face challenge in interesting traveler domestic and international. Articles This aim For develop global marketing strategies for tour Babel maritime with use Destination-Oriented Tourism (DOT), Branding, Accessibility, and Sustainability (BAS), and Point of Sale (POS) approaches. This research analyzing secondary data about trend growth visitors and compare destination Babel and Bali tour. Through analysis regression, research This find that digital marketing, especially through social media, have influence significant to arrival tourists. Evaluation return return on investment (ROI) shows that campaign implemented digital marketing give profitable results with an ROI of 2.4. In addition, the factors sustainability, such as management environment and empowerment public local, to be key For ensure growth sustainable tourism in the Bangka Belitung Islands.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2nd International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2025)
Series: Advances in Economics, Business and Management Research
Publication Date: 25 December 2025
ISBN: 978-94-6463-974-2
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-974-2_13 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Selvia Deprianti
AU  - Redi Redi
AU  - Devi Valeriani
AU  - Ari Agung Nugroho
PY  - 2025
DA  - 2025/12/25
TI  - Global Marketing Strategy for Marine Tourism in the Bangka Belitung Islands with DOT, BAS, and POS Approach
BT  - Proceedings of the 2nd International Conference of Economics, Management, Accounting, and Business Digital (ICEMAB 2025)
PB  - Atlantis Press
SP  - 81
EP  - 88
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-974-2_13
DO  - 10.2991/978-94-6463-974-2_13
ID  - Deprianti2025
ER  -

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