The Impact of Technology-Driven Business Model Innovation on Corporate Performance: a Case Study of JD.com in the Digital Economy Era

DOI

10.2991/978-94-6463-811-0_114How to use a DOI?

Keywords

Digital Economy; Technology-driven; Business Model Innovation; Corporate Performance

Abstract

In the era of the digital economy, technology-driven innovation has become the core engine of the business model innovation for enterprises. This article uses JD.com as a case study to systematically analyze the mechanisms through which technology-driven business model innovation affects enterprise performance. The research finds that JD.com has significantly improved both its financial and non-financial performance through technology empowerment strategies such as upgrading smart supply chains and building instant retail ecosystems. In terms of financial performance, gross profit margins and net profit margins have continued to grow, inventory turnover efficiency has been significantly optimized, and technological investments have had a notable positive impact on revenue growth. On the non-financial side, the market share in instant retail has increased substantially, and user repurchase rates and activity levels have significantly enhanced. The study further reveals the dynamic coupling relationship between technological iteration and business model evolution, indicating that technological innovation drives performance growth through pathways such as optimizing supply chain efficiency, responding to immediate demand, and constructing ecological closed loops. This article validates the effectiveness of technology-driven business models in the context of the digital economy, providing practical insights for enterprise strategic transformation and supplementing micro-empirical evidence for related theoretical research.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Haoxin He
PY  - 2025
DA  - 2025/08/14
TI  - The Impact of Technology-Driven Business Model Innovation on Corporate Performance: a Case Study of JD.com in the Digital Economy Era
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 1054
EP  - 1062
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_114
DO  - 10.2991/978-94-6463-811-0_114
ID  - He2025
ER  -