Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)

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Research on the Empowering Role of Social Culture in the Operation and Management of Major Sports Events: A Comparative Analysis of China and the United States

Authors
Rongheng He1, Siyuan Wu2, *, Weibo Sun3
1Anyue JiuShao Language School, Ziyang City, 642350, China
2School-of-Humanities-and-Social-Sciences, Hong Kong Baptist University, Hong Kong SAR, China
3School of Economics and Management, Chengdu Sport University, Chengdu, 610000, China
*Corresponding author. Email: s230031267@mail.uic.edu.cn
Corresponding Author
Siyuan Wu
Available Online 14 August 2025.
DOI
10.2991/978-94-6463-811-0_23How to use a DOI?
Keywords
Social Culture; Sports Event Management; Empowering Role; China-US Comparison; Cross-Cultural Analysis
Abstract

The successful operation and management of large-scale sports events not only rely on organizational capabilities and resource allocation but are also profoundly influenced by social and cultural factors. This article takes China and the United States as comparative objects to deeply explore the empowering role of social culture in the operation and management of large-scale sports events, analyzing the differences between the two countries in terms of cultural values, government roles, commercial operation models, and public participation, and their impacts on event management. The research finds that China’s sports event management emphasizes government leadership, collectivism, and a sense of national honor; while the United States places more emphasis on market-driven forces, individualism, and commercial value, providing a highly commercialized and entertaining space for sports events. Through comparative analysis, this paper proposes a mechanism of differential empowerment by social culture and offers theoretical insights and practical significance for the optimized operation of sports events in a cross-cultural context.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
14 August 2025
ISBN
978-94-6463-811-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-811-0_23How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rongheng He
AU  - Siyuan Wu
AU  - Weibo Sun
PY  - 2025
DA  - 2025/08/14
TI  - Research on the Empowering Role of Social Culture in the Operation and Management of Major Sports Events: A Comparative Analysis of China and the United States
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 217
EP  - 226
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_23
DO  - 10.2991/978-94-6463-811-0_23
ID  - He2025
ER  -