Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)

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Inovation and Optimization of Commercialization Path for Professional Sports Clubs: Analysis Based on Successful European Football Cases

Authors
Haokang Wu1, *
1Central South University, Physical Education, Teaching and Research Department, 410000, Changsha, China
*Corresponding author. Email: pwu465200@gmail.com
Corresponding Author
Haokang Wu
Available Online 14 August 2025.
DOI
10.2991/978-94-6463-811-0_22How to use a DOI?
Keywords
Professional sports clubs; Commercialization; Diversified revenue; Innovation and optimization; Real Madrid
Abstract

With the reconstruction of the global sports industry competition pattern, traditional income cannot meet the strategic goals of sustainable development of professional sports clubs. Therefore, professional sports clubs are shifting towards a diversified revenue strategy, breaking through the barriers of traditional professional sports club revenue, and actively exploring new profit paths. This study is based on the European professional football club Real Madrid (2010, 2024) as a case study, analyzing how it breaks through traditional income barriers and innovates and optimizes in diversified business paths, providing reference for the commercialization development of other professional sports clubs. Research has found that Real Madrid has achieved a qualitative change in its revenue structure through a “three-dimensional collaboration” model. Future professional sports clubs need to build an innovative ecosystem of “technology empowerment data-driven ecological collaboration”. This study provides a theoretical framework and practical paradigm for the digital transformation of professional sports clubs, helping them break through the “trap of traditional income”.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
14 August 2025
ISBN
978-94-6463-811-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-811-0_22How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Haokang Wu
PY  - 2025
DA  - 2025/08/14
TI  - Inovation and Optimization of Commercialization Path for Professional Sports Clubs: Analysis Based on Successful European Football Cases
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 209
EP  - 216
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_22
DO  - 10.2991/978-94-6463-811-0_22
ID  - Wu2025
ER  -