Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)

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Analysing the Challenges and Opportunities of Tesla: a SWOT Approach

Authors
Zhengjie Ma1, *
1Xi’an Jiaotong-Liverpool University, 111 Ren’ai Road, Suzhou Industrial Park, Suzhou, Jiangsu, China
*Corresponding author. Email: Zhengjie.Ma22@student.xjtlu.edu.cn
Corresponding Author
Zhengjie Ma
Available Online 14 August 2025.
DOI
10.2991/978-94-6463-811-0_70How to use a DOI?
Keywords
SWOT analysis; Tesla; risk and opportunities
Abstract

This paper conducts a comprehensive SWOT analysis of Tesla Inc., a pioneering company in the electric vehicle (EV) and renewable energy sectors. As a technological innovator with a strong brand presence, Tesla has transformed the automotive industry through advancements in battery technology, autonomous driving, and vertically integrated production. The study identifies Tesla’s core strengths, including its technological leadership, loyal customer base, and global Supercharger network. However, it acknowledges internal challenges such as inefficiency, high manufacturing costs, and limited affordability for price-sensitive consumers. Externally, Tesla is well-positioned to benefit from growing global demand for EVs, government incentives, and expansion into emerging markets like China and India. Nevertheless, the company faces significant threats from increasing competition, supply chain disruptions, changing regulations, and macroeconomic instability. By analysing financial data, industry trends, and market dynamics, this paper provides strategic insights into how Tesla can mitigate risks and leverage its opportunities. It concludes that Tesla must enhance its manufacturing processes, diversify its product range and supply chain, and continue investing in AI and autonomous technologies. These strategies are essential for maintaining Tesla’s competitive edge and securing its long-term growth in a rapidly evolving global marketplace.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
14 August 2025
ISBN
978-94-6463-811-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-811-0_70How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhengjie Ma
PY  - 2025
DA  - 2025/08/14
TI  - Analysing the Challenges and Opportunities of Tesla: a SWOT Approach
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 670
EP  - 675
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_70
DO  - 10.2991/978-94-6463-811-0_70
ID  - Ma2025
ER  -