Research on the Management System Innovation of Professional Sports Clubs

-Based on the Integrated Perspective of Brand Value and Digital Transformation

DOI

10.2991/978-94-6463-811-0_20How to use a DOI?

Keywords

Professional Sports Clubs; Management System Innovation; Brand Value; Digital Transformation

Abstract

In the context of the deepening commercialization of the global professional sports industry, professional sports clubs are faced with multiple challenges such as intensifying competition, diversified user demands and technological changes. The traditional management system has been unable to adapt to the collaborative development needs of brand value enhancement and digital transformation. Based on the integrated perspective of brand value and digital transformation, this study explores the theoretical logic and practical path of professional sports club management system innovation. It is found that digital transformation provides technical empowerment for the cultivation and value-added of brand value through data-driven user insight and scenario-oriented brand infection. The increase in brand value feeds back digital transformation, through emotional connection and strengthening user engagement, expanding business development space. Based on this, the paper constructs a five-dimension innovation framework of “background - hypothesis - practice - analysis - summary”. The study further pointed out that in the process of digital transformation, the risk of “digital island” and “brand hollowing out” should be vigilant about. This study provides a theoretical reference for professional sports clubs to cope with the competition in the digital age and provides a practical case study enlightenment for the collaborative path of management innovation and value enhancement under the high-efficiency development of the sports industry. It is found that the integration of brand value and digital transformation can effectively promote the innovation of clubs in the aspects of event operation, commercial development, fan management, etc., and improve management efficiency and market influence.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shurui Zhang
PY  - 2025
DA  - 2025/08/14
TI  - Research on the Management System Innovation of Professional Sports Clubs
BT  - Proceedings of the 2025 5th International Conference on Enterprise Management and Economic Development (ICEMED 2025)
PB  - Atlantis Press
SP  - 190
EP  - 200
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-811-0_20
DO  - 10.2991/978-94-6463-811-0_20
ID  - Zhang2025
ER  -