The Dominant Factors Influencing the Positive Communication Skills of Z Generation

DOI

10.2991/978-2-38476-370-2_11How to use a DOI?

Keywords

Dominant Factors; Positive Communication; Communication Skills

Abstract

The purpose of this study is to investigate the dominant and non-dominant factors that influence the positive communication skills of Generation Z to find out the factors of gender, school background, faculty, ethnicity, social media intensity, comment intensity on social media, semester, province which have a significant effect on communication skills. Positive Generation Z. The research method was carried put using a correlative quantitave approach with eleven independent variables and one dependent variable, namely positive communication of Generation Z. The population in the study were students from three provinces in South Sulawesi, West Sulawesi, and Central Sulawesi. The sampling technique used cluster random sampling to determine the number of samples, namely the Slovin formula and obtained thousand two hundred and ninety students. The research instruments consisted of two parts: adaptaing the interpersonal communication skill instrument that had been tested for reliability and validity by considering the Cronbach value and chi-square value having a fit index category and the instrument for positive communication skill factors in categorical form. In addition, the data analysis technique uses MANOVA with the help the JASP statistical application. Based on the data analysis results, Generation Z’s positive communication skills are influenced by six factors: ethnicity, social media intensity, social media comment intensity, province of origin, semester, and type of university. The findings from this study show that the influencing factors are based on both external and internal factors on cultural aspects, adaptation, and virtual socialization processes.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Nur Fadhilah Umar
AU  - Abdullah Pandang
AU  - Abdul Saman
AU  - Mantasiah Rivai
PY  - 2025
DA  - 2025/03/05
TI  - The Dominant Factors Influencing the Positive Communication Skills of Z Generation
BT  - Proceedings of the 2024 3rd International Conference on Educational Management and Technology (ICEMT 2024)
PB  - Atlantis Press
SP  - 87
EP  - 105
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-370-2_11
DO  - 10.2991/978-2-38476-370-2_11
ID  - Umar2025
ER  -