Does Social Entrepreneurial Orientation Drive Pro-Social Behavior and Social Entrepreneurial Intention?

DOI

10.2991/978-2-38476-392-4_4How to use a DOI?

Keywords

Social Entrepreneurial Orientation; Pro-Social Behavior; Social Entrepreneurial Intention; PLS-SEM

Abstract

This research aimed to clarify the way social entrepreneurial orientation drives pro-social behavior as well as social entrepreneurial intention. This research was a cross-sectional survey with a questionnaire as a research instrument. Using purposive sampling, data was collected from 135 master program students who had started entrepreneurship projects. Students who have embarked on entrepreneurship projects are expected to act as social entrepreneurs. In order to analyze the data and test the outer and inner models, this study used PLS-SEM. The outer model was tested to verify the reliability and the construct validity (i.e., convergent validity) of each construct. The results show that each construct achieved convergent validity and reliability. The inner model was tested to examine the relationships among constructs. Regarding the inner model, social entrepreneurial orientation influenced social entrepreneurial intention directly and indirectly through pro-social behavior. This research provides a theoretical implication with respect to the theory of planned behavior within a social entrepreneurship context. It also implies for educators of entrepreneurship.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fulgentius Danardana Murwani
AU  - Marcellino Priyana Jatiwiwaha
AU  - Imanuel Hitipeuw
AU  - Ludi Wishnu Wardana
AU  - Rachmad Hidayat
AU  - Bagus Setiawan
AU  - Stefan Yudana Jatiperwira
PY  - 2025
DA  - 2025/05/01
TI  - Does Social Entrepreneurial Orientation Drive Pro-Social Behavior and Social Entrepreneurial Intention?
BT  - Proceedings of the 6th International Conference on Education and Social Sciences (ICESS 2024)
PB  - Atlantis Press
SP  - 37
EP  - 45
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-392-4_4
DO  - 10.2991/978-2-38476-392-4_4
ID  - Murwani2025
ER  -