Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)

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Motivation and Influence Analysis of Greenwashing--Take Goldwind as An Example

Authors
Yanxin Yin1, *
1School of Accounting, Southwestern University of Finance and Economics, Chengdu, China
*Corresponding author. Email: 42450029@smail.swufe.edu.cn
Corresponding Author
Yanxin Yin
Available Online 3 July 2025.
DOI
10.2991/978-94-6463-748-9_33How to use a DOI?
Keywords
Greenwashing; Goldwind; Green Industry
Abstract

Nowadays, in the two-carbon context, the topic of green industry has aroused the people’s attention gradually. As the construction of a beautiful China accelerates, the increasing number of businesses carry out greenwashing in order to maintain their corporate image, attract investment and increasing the corresponding economic benefits. These conducts have resulted in the negative consequences, such as the investment willingness of relevant stakeholders decreasing and the rating of ESG declining, which againsts the development of the green industry. In this paper, the vertical comparison method and case analysis are used for in-depth analysis of Goldwind’s greenwashing problem, expounding the motivation and influence of the enterprise’s greenwashing behavior. Meanwhile, on this basis, the shortcomings of this paper are explained and some prospects for future research directions have been made. It is hoped that this will enhance the public’s understanding and discrimination of greenwashing and promote the healthy development of green industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 July 2025
ISBN
978-94-6463-748-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-748-9_33How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yanxin Yin
PY  - 2025
DA  - 2025/07/03
TI  - Motivation and Influence Analysis of Greenwashing--Take Goldwind as An Example
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 292
EP  - 297
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_33
DO  - 10.2991/978-94-6463-748-9_33
ID  - Yin2025
ER  -