Analysis of the Causes and Countermeasures of “Greenwashing”-Taking Volkswagen’s “Dieselgate” as an Example

DOI

10.2991/978-94-6463-748-9_74How to use a DOI?

Keywords

Greenwashing behavior; Volkswagen; Environmental protection

Abstract

This paper takes Volkswagen’s “Dieselgate” incident as an entry point to explore issues related to enterprises’ “greenwashing” behavior. Firstly, it introduces the general situation of Volkswagen and the typical “greenwashing” behavior of “Dieselgate”, that is, using cheating software to make vehicles meet the standards during inspection but exceed the emission standards during actual driving, resulting in many adverse consequences. Then, it deeply analyzes the causes of the “greenwashing” behavior, including the drive of market competition pressure, cost control and profit pursuit, regulatory loopholes, and internal management and cultural issues of enterprises. Subsequently, it puts forward suggestions for these problems, covering aspects such as increasing investment in and innovation of environmental protection technologies, improving the regulatory system, actively responding to supervision and strengthening information disclosure, and strengthening internal corporate governance. Finally, it points out the warning role of the “Dieselgate” incident, hoping to prompt enterprises to integrate the concepts of green environmental protection and sustainable development into their operations, promote the healthy development of the industry, gradually reduce the “greenwashing” behavior, and achieve a win-win situation for multiple benefits.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuzhao Shan
PY  - 2025
DA  - 2025/07/03
TI  - Analysis of the Causes and Countermeasures of “Greenwashing”-Taking Volkswagen’s “Dieselgate” as an Example
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 666
EP  - 675
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_74
DO  - 10.2991/978-94-6463-748-9_74
ID  - Shan2025
ER  -