Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)

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Research on Competition and Development of Marvel Studio Company

Authors
Zhengze Xu1, *
1Faculty of Arts, Chinese University of Hong Kong, Hong Kong, 999077, China
*Corresponding author. Email: xzz060318@outlook.com
Corresponding Author
Zhengze Xu
Available Online 3 July 2025.
DOI
10.2991/978-94-6463-748-9_51How to use a DOI?
Keywords
Marvel Studios; Financial analysis; Box office success; Business model; Profitability
Abstract

With a focus on Marvel Studios’ financial performance especially, this research study looks at its competitive positioning and development plans to help one explain why Marvel movies have attained unheard-of success. By means of a review of Marvel’s business strategy, income sources, manufacturing costs, and profitability, the study emphasizes important financial elements that have helped the corporation to be dominant in the worldwide entertainment market. Analyzing Marvel’s many income sources—box office receipts, retail sales, licensing agreements, and digital content—helps the study demonstrate how the studio’s financial structure has assured constant expansion and market resilience. Marvel’s cost-cutting plans call for blockbusters with high budgets optimizing return on investment, smart budgeting, and production scaling. This paper also addresses these techniques. The report also evaluates Disney’s acquisition of Marvel as well as the financial scalability increase that it brings about. Ultimately, the analysis reveals that Marvel’s ability to mix originality with financial sense has been primarily responsible for its success in the very demanding film industry.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
3 July 2025
ISBN
978-94-6463-748-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-748-9_51How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhengze Xu
PY  - 2025
DA  - 2025/07/03
TI  - Research on Competition and Development of Marvel Studio Company
BT  - Proceedings of the 2025 International Conference on Financial Risk and Investment Management (ICFRIM 2025)
PB  - Atlantis Press
SP  - 459
EP  - 471
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-748-9_51
DO  - 10.2991/978-94-6463-748-9_51
ID  - Xu2025
ER  -