Proceedings of the 7th International Conference on Information Technology, Engineering, and Business Applications (ICIBA) and 3rd Social Science & Economic International Conference (SOSEIC 2024)

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United States Diplomatic Efforts Through Sports in Indonesia

Authors
Nurly Meilinda1, Salsa Melania Aquina2, *
1Communication Science Study Program, Universitas Sriwijaya, Palembang, Indonesia
2Communication Science Study Program, Universitas Bina Darma, Palembang, Indonesia
*Corresponding author. Email: salsaaquina@gmail.com
Corresponding Author
Salsa Melania Aquina
Available Online 15 September 2025.
DOI
10.2991/978-2-38476-466-2_9How to use a DOI?
Keywords
Diplomatics; Sports Onvoy; Jr. NBA
Abstract

The negative image of America in Muslim-majority countries due to the attacks of September 11, 2001 made the United States make diplomatic efforts to Muslim-majority countries. Efforts were made by conducting multitrack diplomacy where diplomacy was carried out by government and non-government actors. Diplomatic efforts were carried out by the United States using the sport envoy program, namely by visiting various countries by inviting its best athletes. The program was carried out together with the National Basketball Association (NBA) with the Jr. NBA program. This study uses a qualitative research method where the source of information is obtained from the phenomena that occur. This study found that the impact produced by the United States’ diplomatic efforts had a good impact by reducing the negative image of America due to the attacks of September 11, 2001. Diplomacy carried out by involving various government and non-government actors produced positive impacts which were in accordance with the objectives of the program, namely to improve the physical fitness of children in Indonesia and minimize the negative image of America in Muslim-majority countries.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Information Technology, Engineering, and Business Applications (ICIBA) and 3rd Social Science & Economic International Conference (SOSEIC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 September 2025
ISBN
978-2-38476-466-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-466-2_9How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nurly Meilinda
AU  - Salsa Melania Aquina
PY  - 2025
DA  - 2025/09/15
TI  - United States Diplomatic Efforts Through Sports in Indonesia
BT  - Proceedings of the 7th International Conference on Information Technology, Engineering, and Business Applications (ICIBA) and 3rd Social Science & Economic International Conference (SOSEIC 2024)
PB  - Atlantis Press
SP  - 94
EP  - 101
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-466-2_9
DO  - 10.2991/978-2-38476-466-2_9
ID  - Meilinda2025
ER  -