Digital Platforms Impact on Generation-Z Option Trading in India: A Behavioural Analysis

DOI

10.2991/978-94-6239-772-9_14How to use a DOI?

Keywords

Generation-Z; Behavioural finance; Option trading; Indian Stock market; Investors behaviour and Digital platforms

Abstract

The study looks at how digital platformers changing the way young people in India trade options. Generation Z is leading the generations thinking on social media and discount brokerages and understanding their impact on option trading is important. Logistic regression reveals that after checking the multicollinearity and homoscedasticity, if the social media is indicated it shows that it enhances the chances of trading by 28.3%, which means that the Google trend is interrelated with social media by 19.7% increase in chances of trading. The study brings together ideas from finance and digital platforms to create a framework for understanding trading decisions. We looked at how social media, online attention and biases affect the trading choices of Gen Z option traders. We used survey data from 500 Gen Z option traders and existing data from the NSE to do this. Keep in mind that this is a one-time survey. The outcomes show connections not cause and effect. The main target of the study is to help the growing market by making things more practical for teachers, brokers and regulators. Two key things that predict how risk someone will take when trading are fear of missing out (FOMO) and being overconfident Z option traders are affected by FOMO and overconfidence. These factors play a role, in their trading decisions. Understanding these factors can help teachers, brokers and regulators work with Gen Z traders. Hence, the validity tests include (convergent validity, factor analysis, discriminant validity) which is to see the robustness of the measurement model. Furthermore, our findings reveals that when people know more about media and are aware of digital things they take fewer risks when investing. This is especially true for people from Generation-Z. If you are really into topics like how Generation-Z develops, finance, Option trading, Indian Stock market how investors behave and Digital platforms, then you will find this article interesting to read. People who are keen, on knowing more about these subjects will enjoy reading this article.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - S. Vinay Kumar
AU  - J. Jeevitha
AU  - P. Karthik
AU  - Hajira Farheen
AU  - S. Harish
PY  - 2026
DA  - 2026/09/07
TI  - Digital Platforms Impact on Generation-Z Option Trading in India: A Behavioural Analysis
BT  - Proceedings of the 2nd International Conference on Innovations and Challenges in Financial Technology (ICICFT 2025)
PB  - Atlantis Press
SP  - 175
EP  - 186
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-772-9_14
DO  - 10.2991/978-94-6239-772-9_14
ID  - Kumar2026
ER  -