Proceedings of the 5th International Conference on Internet Finance and Digital Economy (ICIFDE 2025)

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Research on Night Tourism Experience Scene Elements of Yangshuo West Street Based on UGC Data

Authors
Wenjing Quan1, *
1School of hospitality management, Guilin Tourism University, Guilin, China
*Corresponding author. Email: quanwj@qq.com
Corresponding Author
Wenjing Quan
Available Online 6 November 2025.
DOI
10.2991/978-94-6463-886-8_20How to use a DOI?
Keywords
UGC Data; Yangshuo West Street; Night Tourism Experience; Grounded Theory; Scene Theory
Abstract

Addressing the research gap in systematic deconstruction of night tourism experience elements, particularly using UGC data, this study investigates Yangshuo West Street, a national night culture and tourism cluster. Methodologically, it innovatively integrates UGC data mining, grounded theory, and social network analysis. Key results reveal: (1) A hierarchical structure of scene elements, identifying eight core elements (e.g., leisure/entertainment, centrality 0.283; dining symbols, 0.271) alongside secondary supports and peripheral elements; (2) A distinct bimodal “positive-negative” sentiment pattern in tourist experiences (52.3% positive, 14.6% negative), driven by cultural immersion/cost-effectiveness and price distrust/homogenization respectively. Theoretical contributions include constructing a “Scene Composition-Scene Experience” model integrating scene and tourism experience theory. Practical contributions propose a progressive optimization path (“Element-Scene-Governance”) for enhancing sustainable night tourism in Yangshuo West Street and similar historic districts.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Internet Finance and Digital Economy (ICIFDE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
6 November 2025
ISBN
978-94-6463-886-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-886-8_20How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wenjing Quan
PY  - 2025
DA  - 2025/11/06
TI  - Research on Night Tourism Experience Scene Elements of Yangshuo West Street Based on UGC Data
BT  - Proceedings of the 5th International Conference on Internet Finance and Digital Economy (ICIFDE 2025)
PB  - Atlantis Press
SP  - 202
EP  - 211
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-886-8_20
DO  - 10.2991/978-94-6463-886-8_20
ID  - Quan2025
ER  -