Proceedings of the 5th International Conference on Internet Finance and Digital Economy (ICIFDE 2025)

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Generative AI-Driven Short Video Creation: A Case Study on Conversion Rate Optimization of Chinese Cross-Border Influencer “Guoge” Account

Authors
Guoqiang Li1, *
1Harbin Institute of Information Technology, Harbin, China
*Corresponding author. Email: 37941313@qq.com
Corresponding Author
Guoqiang Li
Available Online 6 November 2025.
DOI
10.2991/978-94-6463-886-8_7How to use a DOI?
Keywords
Generative AI; Study-abroad Consulting; Short Video; Conversion Rate; Douyin; Private Domain Operation
Abstract

Short video platforms have become the primary customer acquisition channel for the study-abroad consulting industry, with generative AI transforming content production and conversion processes. This paper takes the Douyin account “Guoge in Mongolia” (123,000 followers) as a case study to explore the applications of generative AI in study-abroad consulting short videos, analyzing its impact on production efficiency, user engagement, and private domain conversion rates. Research from 2023 to 2025 shows that generative AI significantly improves short video communication effectiveness by optimizing cover design, speech synthesis, and script generation, increasing the conversion rate from Douyin to WeChat private domains by 19%. A closed-loop model of “technology empowerment-content quality improvement-precise targeting-conversion enhancement” is constructed, providing a replicable operational paradigm for small and medium-sized study-abroad institutions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Internet Finance and Digital Economy (ICIFDE 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
6 November 2025
ISBN
978-94-6463-886-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-886-8_7How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Guoqiang Li
PY  - 2025
DA  - 2025/11/06
TI  - Generative AI-Driven Short Video Creation: A Case Study on Conversion Rate Optimization of Chinese Cross-Border Influencer “Guoge” Account
BT  - Proceedings of the 5th International Conference on Internet Finance and Digital Economy (ICIFDE 2025)
PB  - Atlantis Press
SP  - 55
EP  - 65
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-886-8_7
DO  - 10.2991/978-94-6463-886-8_7
ID  - Li2025
ER  -