Research on the Impact and Mechanism of Green Financial Products on Users’ Purchase Intention

DOI

10.2991/978-94-6463-886-8_17How to use a DOI?

Keywords

Green Financial Products; Information Transparency; Brand Trust; social influence

Abstract

This study focuses on users’ purchase intention toward green financial products, aiming to address the predicament of activating the demand side and existing research gaps. It explores the formation mechanism of purchase intention under the influence of information transparency, green brand trust in banks, and social reference groups, as well as the chain mediating effect of “perceived value - usage attitude”. Data were collected through questionnaires, and a structural equation model was constructed for verification. The results show that information transparency, brand trust, and social influence positively promote perceived value and usage attitude, thereby enhancing purchase intention. This provides insights for financial institutions to optimize their products.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuhan Luo
PY  - 2025
DA  - 2025/11/06
TI  - Research on the Impact and Mechanism of Green Financial Products on Users’ Purchase Intention
BT  - Proceedings of the 5th International Conference on Internet Finance and Digital Economy (ICIFDE 2025)
PB  - Atlantis Press
SP  - 172
EP  - 179
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-886-8_17
DO  - 10.2991/978-94-6463-886-8_17
ID  - Luo2025
ER  -