Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)

<Previous Article In Volume
Next Article In Volume>

Research on Packaging Design of Chinese Style Theme of Modern China Tea Shop

Authors
Sijia Wang1, *
1UCL’ s Faculty of Education and Society, University College London, London, WC1E 6BT, UK
*Corresponding author. Email: sijia011105@163.com
Corresponding Author
Sijia Wang
Available Online 31 December 2025.
DOI
10.2991/978-2-38476-511-9_5How to use a DOI?
Keywords
Packaging Design; Chinese Style Theme; Modern China Tea Shop
Abstract

With the rapid development of China’s economy and the significant enhancement of cultural confidence, “Chinese style” design has gradually emerged as an important cultural phenomenon and design trend. In recent years, numerous brands have begun to incorporate traditional Chinese elements into product packaging and brand image design to meet consumers’ high sense of identification with and belonging to traditional culture. Modern China Tea Shop has stood out in fierce market competition with its unique Chinese-style themed packaging design and has become a representative brand of traditional Chinese tea drinks. This paper analyzes the packaging design of Modern China Tea Shop, explores its application value in terms of identification power, communication power, connection power and extension power, and reveals the design principles behind its successful brand influence construction in combination with the AIDMA rule. This research provides new ideas and insights for the inheritance and development of traditional culture in modern commerce.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2025
ISBN
978-2-38476-511-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-511-9_5How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sijia Wang
PY  - 2025
DA  - 2025/12/31
TI  - Research on Packaging Design of Chinese Style Theme of Modern China Tea Shop
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 29
EP  - 38
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_5
DO  - 10.2991/978-2-38476-511-9_5
ID  - Wang2025
ER  -