Development Strategies for the Integration of Intangible Cultural Heritage and Film & Television

DOI

10.2991/978-2-38476-511-9_61How to use a DOI?

Keywords

Intangible Cultural Heritage; Film and Television; Dissemination; Optimization Strategies

Abstract

Intangible Cultural Heritage (hereinafter referred to as ICH) is an important component of China’s excellent traditional culture. Its effective development and utilization can help achieve multiple benefits. The emergence and development of film and television technology have changed the ways ICH is disseminated, providing opportunities for innovation in ICH in the new era. However, current film and television works still exhibit phenomena such as loss of authenticity, homogeneity, bias, and excessive commercialization. This paper proposes relevant optimization strategies to address these negative phenomena, aiming to promote China’s excellent ICH and provide new ideas for film and television creation.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuan Zhang
AU  - Gang Fang
PY  - 2025
DA  - 2025/12/31
TI  - Development Strategies for the Integration of Intangible Cultural Heritage and Film & Television
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 537
EP  - 544
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_61
DO  - 10.2991/978-2-38476-511-9_61
ID  - Zhang2025
ER  -