Research on Creative Strategy of Wearing Videos: Taking the Top 10 Women’s Wear Videos on Bilibili as an Example

DOI

10.2991/978-2-38476-444-0_3How to use a DOI?

Keywords

Women’s video; creative strategy; content marketing; user participation; brand attitude

Abstract

Under the background of Internet age, short video industry has become an important part of Internet content ecology. B station, one of China’s leading youth cultural communities, has a large collection of women’s wear matching videos. This essay chooses the Bilibili Head Women’s wear video as the sample, combines the case analysis and the content analysis research method, deeply analyzes the present women’s wear collocation class video format and the content characteristic, find out the factors that affect the ability of video transmission, and put forward improvement strategies based on this. The core research results show that successful women’s wear video not only depends on UP master’s personal charm and professional knowledge, but also depends on the careful design and implementation of its creative strategy. Up Masters have successfully attracted a large number of users by creating educational or entertaining content, such as dressing skills and fashion trend interpretation, while they have also established deep connections through in-depth understanding of user needs, it also makes use of the bullet screen function and comments section to increase interactivity, thus enhancing the user’s sense of participation and Brand loyalty. In addition, video format innovations, such as Vlog, theme wear challenges and other forms, but also enhanced the content appeal and user participation. The essay concluded that better understanding of user needs, innovation in video formats, optimisation of audio-visual presentation and enhanced interaction could be effective in enhancing user engagement and Brand loyalty, it provides valuable guidance and inspiration for short video creators.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Xueyi Liu
PY  - 2025
DA  - 2025/07/10
TI  - Research on Creative Strategy of Wearing Videos: Taking the Top 10 Women’s Wear Videos on Bilibili as an Example
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 16
EP  - 24
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_3
DO  - 10.2991/978-2-38476-444-0_3
ID  - Liu2025
ER  -