Research on Communication Strategies for Online Micro Dramas From the Perspective of Empathy Theory: A Case Study of The Little Nian and The Hunter

DOI

10.2991/978-2-38476-444-0_2How to use a DOI?

Keywords

Empathy Theory; Communication Strategy; Emotional Resonance; Online Micro Drama; The Little Nian and The Hunter

Abstract

Online micro dramas, a rapidly rising form of Internet audiovisual works in recent years, have drawn increasing attention from video creators. Particularly, The Little Nian and The Hunter, with its breakout success, provides a preeminent paradigm for communicators. Taking The Little Nian and The Hunter launched on the Kwai platform as an example, this research draws on relevant studies on empathy theory to explore innovative communication strategies and efficient empathy communication mechanisms for online micro dramas. The findings show that elaborately designed empathy mechanisms are capable of evoking the emotional resonance between a work and its audience. In terms of narrative techniques, a compact and rapid narrative rhythm aided by multidimensional conflicts and dramatic twists can improve a story’s appeal and impact significantly. In the specific case of The Little Nian and The Hunter, the creators subtly integrate traditional Chinese elements from imagery symbols to value identity into modern narratives. Also, by virtue of the systematic application of multimodal fusion, the creators utilize vision and audition to enhance the work’s artistic expression and the audience’s immersive viewing experience.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jingyun Shen
PY  - 2025
DA  - 2025/07/10
TI  - Research on Communication Strategies for Online Micro Dramas From the Perspective of Empathy Theory: A Case Study of The Little Nian and The Hunter
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 4
EP  - 15
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_2
DO  - 10.2991/978-2-38476-444-0_2
ID  - Shen2025
ER  -