A Study on the Factors Influencing University Students’ Behavioral Intention to Use AI Psychological Counseling

DOI

10.2991/978-2-38476-444-0_30How to use a DOI?

Keywords

AI psychological counseling; university student mental health; Technology Acceptance Model (TAM); Theory of Planned Behavior (TPB); behavioral intention

Abstract

Given the rising call for mental health support among university students, AI-based psychological counseling has received recognition as a convenient and efficient support modality. The investigation needs to study further student openness toward artificial intelligence (AI) mental health assistance and the influencing elements that drive their adoption decisions. The investigation surveys how university learners approach AI-based counseling services while analyzing the key aspects that affect their readiness to use this technology. Research based on TAM and TPB principles employs surveys to determine which aspects of usefulness, ease of use and subjective norms coupled with AI counseling perceptions and perceived control behaviors influence students’ intentions to use these digital counseling services. Research results show that students exhibit a positive willingness to use AI counseling because of all five analyzed factors. Users find ease of use particularly impactful when it comes to accepting new technologies with their perception of behavioral control as the second most important factor. The study presents critical findings that can guide the development of AI-based mental health services better. The researchers propose to develop AI technology enhanced with a user-friendly interface to increase psychological control perception among students who should both have enhanced satisfaction levels and experience enhanced social awareness to drive student acceptance of AI mental health services as university support options.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yisha Ma
PY  - 2025
DA  - 2025/07/10
TI  - A Study on the Factors Influencing University Students’ Behavioral Intention to Use AI Psychological Counseling
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 265
EP  - 279
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_30
DO  - 10.2991/978-2-38476-444-0_30
ID  - Ma2025
ER  -