Exploring the Impact of Different Information Presentation Forms on the Xiaohongshu Platform on the Public’s Understanding of Common Eating Disorder Diseases

DOI

10.2991/978-2-38476-444-0_29How to use a DOI?

Keywords

Eating disorder; Xiaohongshu; Anorexia nervosa; Bulimia nervosa

Abstract

This study aims to study the impact of different information presentation methods and different content types on the audience’s understanding of eating disorder-related content on the Xiaohongshu platform. A total of 90 relevant posts from January 1, 2024, to March 1, 2025, were selected. After processing according to the information presentation methods, the numbers of likes, collections, and comments were crawled, and then the content was classified, and the basic concepts and types were determined through coding. The results show that the average numbers of likes, collections, and comments of video notes are much higher than those of picture and text notes. Among different content types, the data of likes for help-seeking text notes, collections for popular science text notes, and comments for sharing text notes stand out. Picture and text notes of the sharing type are numerous and popular, and video notes of the inspiring type have high numbers of likes, and those of the sharing type have high numbers of collections. The study believes that the audience on the Xiaohongshu platform prefers the video presentation method, and different content types have their own characteristics. Creators should choose appropriate presentation methods according to their goals, to increase the creation of specific types of content. The platform also needs to formulate support policies, guide the creation direction, optimize functions, and manage interactions to improve the content quality and user experience.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jingyan Jiang
PY  - 2025
DA  - 2025/07/10
TI  - Exploring the Impact of Different Information Presentation Forms on the Xiaohongshu Platform on the Public’s Understanding of Common Eating Disorder Diseases
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 256
EP  - 264
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_29
DO  - 10.2991/978-2-38476-444-0_29
ID  - Jiang2025
ER  -