Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)

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Research on the Difference in the Perceived Value of World Cultural Heritage from the Perspective of Comparative Eastern and Western Cultures: Data from Online Reviews

Authors
Qianqian Fan1, *
1Medill School of Journalism, Northwestern University, Evanston, IL, 60208, USA
*Corresponding author. Email: qf296@nyu.edu
Corresponding Author
Qianqian Fan
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-444-0_25How to use a DOI?
Keywords
Cultural Comparisons; World Cultural Heritage; Perceived Value; Online Reviews
Abstract

This paper combines Hofstede’s Cultural Dimension Theory with cross-cultural perception experience theory, and uses TripAdvisor’s review text as a data source, with the aim of exploring the cultural reasons for the difference in perceived value among visitors to World Cultural Heritage sites. The results of the study found that Eastern and Western visitors shared a common focus on service experience, and there were significant differences in the specific dimensions of perceived value, which verified the differences in cultural dimensions. The collective consciousness, rational expression and high context of Eastern culture and the individual consciousness, perceptual expression and low context of Western culture are shown to be more concerned with the grand historical and cultural symbols of cultural heritage by oriental visitors in the analysis of critical texts, while western visitors pay more attention to visual perception and landscape experience. The results of this study illustrate that cultural differences have a direct impact on perception, and also provide countermeasures for the marketing management and cultural dissemination of cultural heritage sites.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-444-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-444-0_25How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qianqian Fan
PY  - 2025
DA  - 2025/07/10
TI  - Research on the Difference in the Perceived Value of World Cultural Heritage from the Perspective of Comparative Eastern and Western Cultures: Data from Online Reviews
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 203
EP  - 216
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_25
DO  - 10.2991/978-2-38476-444-0_25
ID  - Fan2025
ER  -