The Transformation of Chinese Aesthetic Communication: A Case Study on Short Video Dissemination

DOI

10.2991/978-2-38476-444-0_5How to use a DOI?

Keywords

Chinese Aesthetics; Digital Communication; Short Video Platform; Cross-cultural communication; Cultural IP

Abstract

The spread of Chinese aesthetics offers previously unheard-of opportunities and difficulties in the context of globalization and digitization. This study aims to explore the current situation, challenges, and opportunities for Chinese aesthetics in modern communication, with the goal of promoting the creative transformation and innovative development of excellent traditional Chinese culture. It proposes innovative communication strategies and pathways, focusing on enhancing content quality, storytelling, cultural depth, and visual presentation. By analyzing cases of Chinese aesthetic communication on short video platforms, this study suggests innovative cross-cultural communication solutions and digital services.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Siqi Wang
PY  - 2025
DA  - 2025/07/10
TI  - The Transformation of Chinese Aesthetic Communication: A Case Study on Short Video Dissemination
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 34
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_5
DO  - 10.2991/978-2-38476-444-0_5
ID  - Wang2025
ER  -