Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)

The Expanding Role of Digital Media in Museum

Authors
Yizhe Zhang1, *
1University of Shanghai for Science and Technology, No. 516, Gongjun Road, Yangpu District, Shanghai, 200093, China
*Corresponding author. Email: dingyizhe859@163.com
Corresponding Author
Yizhe Zhang
Available Online 10 July 2025.
DOI
10.2991/978-2-38476-444-0_40How to use a DOI?
Keywords
Digital media; Exhibition Hall; Virtual reality; Cultural communication; Audience engagement
Abstract

This study explores the transformative impact of digital media on exhibition halls in the context of globalization and digitalization. It examines how digital technologies, such as VR, AR, and AI, are reshaping exhibition practices, visitor engagement, and cultural communication. The research analyzes case studies like the Palace Museum and the British Museum, focusing on innovations in live broadcasting, digital cultural and creative products, and interactive experiences. Findings reveal that digital media enhances accessibility and engagement through immersive technologies, fosters cognitive reconstruction and interactive exploration, and enables cultural co-creation by transforming visitors into active participants. The study concludes that digital media not only revolutionizes exhibition forms but also creates new models for cultural inheritance and social interaction, offering broader prospects for the future development of cultural institutions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 July 2025
ISBN
978-2-38476-444-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-444-0_40How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Yizhe Zhang
PY  - 2025
DA  - 2025/07/10
TI  - The Expanding Role of Digital Media in Museum
BT  - Proceedings of the 3rd International Conference on Language and Cultural Communication (ICLCC 2025)
PB  - Atlantis Press
SP  - 363
EP  - 371
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-444-0_40
DO  - 10.2991/978-2-38476-444-0_40
ID  - Zhang2025
ER  -