Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)

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Synergies between Artificial Intelligence, Sustainable Innovation, and Organizational Resilience: Evidence from Morocco

Authors
Rania Elouidani1, *
1Ibn Zohr University, Agadir, Morocco
*Corresponding author. Email: Ra.elouidani@gmail.com
Corresponding Author
Rania Elouidani
Available Online 17 November 2025.
DOI
10.2991/978-94-6463-892-9_3How to use a DOI?
Keywords
Artificial intelligence; Sustainable innovation; Organizational resilience; Technological synergies; Sustainable development
Abstract

This study examines the interaction between artificial intelligence (AI), sustainable innovation, and organizational resilience within the context of Moroccan enterprises, with a focus on the Souss Massa region. The objective is to analyze how these three dimensions interact and strengthen the competitiveness and sustainability of organizations. Through an empirical approach, data were collected from companies integrating AI into their sustainable innovation and resilience strategies.

The results show that AI plays a key role in optimizing decision-making and improving crisis management, thereby contributing to organizational resilience. Sustainable innovation, for its part, enables companies to anticipate environmental challenges and adopt more responsible practices. The interaction between these factors creates an ecosystem conducive to the long-term viability of organizations.

This research contributes to the literature by proposing an integrative conceptual model and highlighting the challenges associated with adopting these practices. However, limitations related to sample size and regional context open the door to future research that could be extended to other sectors and conducted through longitudinal studies.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
Series
Advances in Economics, Business and Management Research
Publication Date
17 November 2025
ISBN
978-94-6463-892-9
ISSN
2352-5428
DOI
10.2991/978-94-6463-892-9_3How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rania Elouidani
PY  - 2025
DA  - 2025/11/17
TI  - Synergies between Artificial Intelligence, Sustainable Innovation, and Organizational Resilience: Evidence from Morocco
BT  - Proceedings of the International Conference on Multidisciplinary Research in Management and Economics (ICMRME 2025)
PB  - Atlantis Press
SP  - 20
EP  - 33
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-892-9_3
DO  - 10.2991/978-94-6463-892-9_3
ID  - Elouidani2025
ER  -