All of the articles in this proceedings volume have been presented at the ICMRME 6 during 16-17 May 2025 in Agadir Morocco. These articles have been peer reviewed by the members of the Scientific Committee and approved by the Editor-in-Chief, who affirms that this document is a truthful description of...

Fraud detection is a major challenge in financial risk management, with direct implications for corporate stability and profitability. The application of supervised machine learning algorithms has significantly improved the efficiency of this process. This article examines the roles of various supervised...

This study examines the interaction between artificial intelligence (AI), sustainable innovation, and organizational resilience within the context of Moroccan enterprises, with a focus on the Souss Massa region. The objective is to analyze how these three dimensions interact and strengthen the competitiveness...

As artificial intelligence transforms the job market at an unprecedented pace, students are grappling with both excitement and uncertainty about their career prospects. This systematic review dives deep into the complex ways students perceive the impact of AI on their future careers, exploring both the...

With rising business failures in emerging economies like Morocco, there is a need for more accurate prediction models. Traditional statistical methods often struggle with complex financial data and have been mainly used in Moroccan studies. This work aims to fill this gap by applying advanced machine...

Management control systems are increasingly challenged by the complexity of data-driven decision-making, necessitating advanced methodologies to enhance planning, forecasting, and budgeting processes. This systematic literature review, examines the integration of predictive analytics into management...

Authenticity is a key factor in the marketing of terroir products from Moroccan cooperatives. However, the trade of these products is subject to fraudulent practices that deter Moroccan consumers. Digital storytelling is a strategic lever to enhance authenticity and build a relationship of trust between...

Digital transformation (DT) has become a strategic imperative, reshaping sectors and challenging traditional models of leadership. As organizations adopt digital technologies, leaders must deal with complex challenges and seize emerging opportunities on important fronts like decision-making, communication...

At present, nothing seems capable of slowing down the widespread adoption of cash in everyday transactions. According to Bank Al Maghrib, the outstanding amount of currency in circulation, excluding cash held by banks, reached 412.8 billion dirhams. As a result, the share of currency in circulation relative...

This study examines the crucial role of internal audit and risk management in ensuring financial integrity, operational efficiency, and regulatory compliance in Moroccan hospitality industry. Based on data collected from 37 hotels, it highlights the strong connection between auditing mechanisms and risk...

In the context of accelerated digital transformation, emerging technologies are reshaping audit and internal control practices, driving growing academic interest. However, the fragmented literature highlights the need for a bibliometric analysis to map key trends and developments in this field. ...

Moroccan banks are increasingly incorporating environmental, social, and governance (ESG) considerations to support the nation’s transition to a sustainable economy. Despite rising awareness, questions remain about the internal governance mechanisms enabling effective green finance adoption and alignment...

Although corporate governance has been widely studied, its role in shaping earnings management in the African context remains insufficiently explored. This paper addresses this gap by systematically reviewing the literature using the PRISMA methodology to analyze how governance mechanisms influence financial...

This study addresses the need to understand the drivers behind the adoption of Cost of Quality (CoQ) management in Morocco’s agrifood sector, emphasizing its relevance to competitiveness and sustainability. Employing qualitative analysis through semi-structured interviews and content analysis using NVivo...

This study explores the contribution of financial, human, and organizational factors to organizational resilience and performance within the construction sector’s supply chain management (SCM). Using a qualitative meta-analysis of ten peer-reviewed articles published between 2018 and 2025, the research...

This article explores the crucial role of innovation-based entrepreneurship in promoting sustainability. It first defines innovative entrepreneurship as the creation of new solutions to unmet needs, and sustainability as the ability to meet present needs without compromising future generations. ...

This research examines the entrepreneurial intention of Moroccan graduates who have set up their own business, through an empirical study based on Ajzen’s (1991) model of planned behavior. The main objective is to identify the psychosocial factors influencing their entrepreneurial decision, focusing...

Social entrepreneurship represents an entrepreneurial model that combines the pursuit of a social mission with commercial viability. In Morocco, Generation Z, representing approximately 28% of the population, operates within a context characterized by growing interest in this entrepreneurial approach....

Facing increasing environmental pressures, the transition toward sustainable and resilient economic models has become more pressing. This study examines the contribution of green innovations and social entrepreneurship to ecological transition and sustainable territorial development in Morocco, focusing...

The COVID-19 pandemic has highlighted critical vulnerabilities in healthcare supply chains (HCSC), exposing their inability to effectively manage large-scale disruptions. In response to these challenges, disruptive technologies such as artificial intelligence, blockchain, and the Internet of Things have...

This research examines the temporal evolution of satisfaction attributes in Morocco’s Airbnb ecosystem from 2013 to 2023 and analyzes their impact on tourism sustainability. Through the Latent Dirichlet Allocation (LDA) anal-ysis of 51,880 English-language reviews, our study reveals significant shifts...

In the evolving landscape of organizational growth, the concepts of scaling, scalability, and scale-up are increasingly used across entrepreneurship, management, and innovation literature. However, their meanings remain fragmented and inconsistently applied, limiting theoretical development and strategic...

Improving education quality remains a major challenge for Morocco, particularly at the primary level, where persistent disparities in student achievement undermine equity and social cohesion. TIMSS data on fourth-grade students reveal significant gaps in mathematics performance, exacerbated by the COVID-19...

This study explores the influence of corporate social media practices on responsible purchasing behavior and customer loyalty, with a focus on transparency, social media engagement, influencers, corporate social responsibility (CSR)-related content, user-generated content (UGC), and targeted social media...

In the context of the modern digital world, it is becoming increasingly difficult for food companies to maintain authentic and meaningful relationships with their customers. Social customer relationship management (CRM) is more than just a technical tool; it has become a strategic lever that makes interactions...

The adoption of various digital marketing strategies has grown with the advent of new technologies and the awareness of its ever-increasing power. Today, digital marketing has become the most dominant marketing strategy within any company or organization, with social network marketing being the most...

The relationship between Corporate Social Responsibility (CSR) and financial performance has been the focus of extensive empirical research, yet findings remain inconsistent. This meta-analysis quantitatively synthesizes empirical studies conducted between 1996 and 2025 to examine the overall effect...

Management control plays a central role in enhancing the performance of public organizations, particularly in a context where efficiency and transparency are increasingly demanded by stakeholders. This systematic review aims to synthesize the existing empirical literature evaluating the impact of management...

Faced with the challenges of global warming, Morocco is actively committed to reducing greenhouse gas (GHG) emissions and moving towards a low-carbon economy. The country recently signed a memorandum of understanding between CDG and CFCA to create a voluntary carbon market. The aim of this...

In response to growing challenges related to urban congestion, pollution, and social inclusion, modal shift emerges as a key strategy to support sustainable urban development. This study examines the issues, behavioral determinants, and implementation prospects of modal shift in a transforming urban...

In the face of increasing urbanization and the growing frequency of emergencies, the resilience of public transport systems has become a critical component of effective emergency logistics. This study explores the role of public transport as a pillar of emergency logistics resilience in Grand Agadir,...

The integration of sustainability into healthcare supply chains is critical for mitigating the sector’s environmental impact while ensuring operational resilience and social equity. This literature review synthesizes contemporary research on sustainable practices in hospital supply chains. This review...

This study focuses on estimating the ecotourism carrying capacity in the protected area of Jbel Moussa. The goal is to balance biodiversity conservation and sustainable development by proposing a model tailored to local territorial specificities. Field data collection and analysis were conducted to determine...

Corporate Environmental Disclosure is largely studied in the context of developed countries. However, CED research on emerging economies remains limited by comparison. In this regard, the present paper analyzes the CED of 60 companies listed in Morocco’s stock market. Built on content analysis of annual...

Agricultural cooperatives, as hybrid entities balancing economic viability and social purpose, require performance measurement frameworks that reflect their unique dual objectives. Current evaluation tools predominantly emphasize generic financial metrics or isolated sustainability indicators, thereby...

In a world increasingly marked by drought and water stress since the early 2000s, both developing and developed nations face significant economic challenges due to successive climatic crises. This study investigates the principal factors influencing economic growth, highlighting the roles of political...

This study examines the effect of early school entry on mathematics achievement among Moroccan fourth-grade students, using data from the 2023 TIMSS assessment. To address both endogeneity and the hierarchical structure of educational data, we implement a three-stage empirical strategy. We begin with...

This study examines residents’ attitudes toward sustainable tourism in Agadir, Morocco, utilizing the Sustainable Tourism Attitude Scale (SUS-TAS). By implementing confirmatory factor analysis (CFA), the research identifies key dimensions of resident attitudes and assesses the reliability of SUS-TAS...

Purpose: This paper aims to synthesize and critically analyze the linkage between leadership styles and environmental performance (EP) through a systematic literature review (SLR). Methodology/Approach: A systematic literature review was conducted following the PRISMA framework, complemented by a bibliometric...

Digital transformation is reshaping public healthcare by introducing technologies such as AI, telemedicine, and IoT. However, successful implementation depends not only on technology, but also on digital maturity, adaptive change, and stakeholder collaboration. This systematic literature review (SLR)...

The swift advancement of digital technologies and financial innovations, especially in the realm of financial technology (FinTech), is transforming Morocco’s financial services ecosystem and creating new growth opportunities for small and medium-sized enterprises (SMEs). Despite their crucial role in...

In recent years, South-South trade agreements have emerged as a sub- stitute for traditional North-South trade relations, aiming to reduce dependency and deepen regional integration. Regional trade agreements like the African Con- tinental Free Trade Area (AfCFTA) are often designed with the promise...

In the context of Morocco’s growing investment in international sports infrastructure—and with the 2025 AFCON and the 2030 FIFA World Cup on the horizon—this study underscores the need to evaluate the perceived socio-economic impacts of major sporting events from the perspective of host communities....

The study examines the digitalization of public services in Morocco and its influence on start-ups. It highlights the measures taken by the government to modernize public administration, such as the dematerialization of procedures and the establishment of online platforms to simplify administrative processes....