Proceedings of the 2025 6th International Conference on Management Science and Engineering Management (ICMSEM 2025)

<Previous Article In Volume
Next Article In Volume>

Analysis of the Production and Marketing Docking of Inner Mongolia Potatoes Based on Supply Chain Management

Authors
Taosheng Liu1, *
1School of Business Administration, Liaoning Technical University, Huludao, Liaoning, 125105, China
*Corresponding author. Email: 1324847355@qq.com
Corresponding Author
Taosheng Liu
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-845-5_29How to use a DOI?
Keywords
Supply chain management; digital twin; cold chain logistics; information asymmetry; Inner Mongolia potato
Abstract

Based on the theory of supply chain management, this study takes Inner Mongolia potato industry as the research object to explore the optimization path of production and marketing docking. Through empirical analysis and case studies, it verifies the role of information technology (digital twin, AI decision-making system) in improving the transparency and efficiency of the supply chain, and puts forward the hypothesis that the improvement of logistics infrastructure and the construction of information technology platform are the key to crack the bottleneck of the potato supply chain in Inner Mongolia. The data show that Tudouec platform application increases farmers’ profit by 15% and inventory turnover by 33%. The study recommends promoting the modernization of the agricultural supply chain in Inner Mongolia through policy support for cold chain construction, technology subsidies and data sharing mechanisms.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2025 6th International Conference on Management Science and Engineering Management (ICMSEM 2025)
Series
Atlantis Highlights in Economics, Business and Management
Publication Date
16 September 2025
ISBN
978-94-6463-845-5
ISSN
2667-1271
DOI
10.2991/978-94-6463-845-5_29How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Taosheng Liu
PY  - 2025
DA  - 2025/09/16
TI  - Analysis of the Production and Marketing Docking of Inner Mongolia Potatoes Based on Supply Chain Management
BT  - Proceedings of the 2025 6th International Conference on Management Science and Engineering Management (ICMSEM 2025)
PB  - Atlantis Press
SP  - 273
EP  - 284
SN  - 2667-1271
UR  - https://doi.org/10.2991/978-94-6463-845-5_29
DO  - 10.2991/978-94-6463-845-5_29
ID  - Liu2025
ER  -