Proceedings of the 5th International Conference on Management Science and Software Engineering (ICMSSE 2025)

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Impact of Altruistic Preferences on Decision-making in Low-Carbon Shipping Supply Chains with Sales Efforts

Authors
Jiaqi Zheng1, Man Yang1, *
1Logistics Engineering College, Shanghai Maritime University, Shanghai, 201306, China
*Corresponding author. Email: yangman@shmtu.edu.cn
Corresponding Author
Man Yang
Available Online 26 December 2025.
DOI
10.2991/978-94-6463-958-2_3How to use a DOI?
Keywords
Low-Carbon Shipping Supply Chain; Altruistic Preferences; Stackelberg Game; Sales Efforts
Abstract

To address the growing issue of environmental pollution, shipping companies must invest in emission-reduction technologies to mitigate the environmental impact of maritime transportation. Additionally, the fluctuations in the shipping market demand require freight forwarders to enhance their marketing and sales efforts. These factors create a situation where altruistic behavior from shipping companies becomes possible. This paper develops a two-tier shipping supply chain consisting of a shipping company and a freight forwarder, with the forwarder focusing on sales efforts. It analyzes three scenarios: no altruism, altruism from the shipping company, and altruism from the freight forwarder, to examine how these altruistic preferences affect supply chain decisions and profitability. The findings indicate that: (1) Altruism from the shipping company results in higher retail prices and lower wholesale prices. In comparison, altruism from the freight forwarder leads to lower retail prices and higher wholesale prices. (2) Altruistic behavior from either party enhances both the level of investment in emission reduction and the intensity of sales efforts. (3) Altruism from the shipping company increases profits for both itself and the freight forwarder, whereas altruism from the freight forwarder benefits the shipping company but reduces its profit.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Management Science and Software Engineering (ICMSSE 2025)
Series
Advances in Intelligent Systems Research
Publication Date
26 December 2025
ISBN
978-94-6463-958-2
ISSN
1951-6851
DOI
10.2991/978-94-6463-958-2_3How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaqi Zheng
AU  - Man Yang
PY  - 2025
DA  - 2025/12/26
TI  - Impact of Altruistic Preferences on Decision-making in Low-Carbon Shipping Supply Chains with Sales Efforts
BT  - Proceedings of the 5th International Conference on Management Science and Software Engineering (ICMSSE 2025)
PB  - Atlantis Press
SP  - 12
EP  - 18
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-958-2_3
DO  - 10.2991/978-94-6463-958-2_3
ID  - Zheng2025
ER  -