Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2025)

<Previous Article In Volume
Next Article In Volume>

United States - China Competition in Creating New Markets in The Global E-Sports Industry

Authors
Sylvia Octa Putri1, Kharisma Putri Nur Fatima1, *, Bela Melati Sukma1, Ghina Arindiya1, Zahra Afifah Khurrahman1
1Universitas Komputer Indonesia, Bandung, Indonesia
*Corresponding author. Email: khabyan04@gmail.com
Corresponding Author
Kharisma Putri Nur Fatima
Available Online 4 July 2025.
DOI
10.2991/978-2-38476-442-6_17How to use a DOI?
Keywords
Competition; China; Digital Economy; Global eSport Industry; United States
Abstract

The rapid growth of the global eSports industry aligns with the digital revolution, which has driven the expansion of the digital economy. This study aims to examine the competition between the United States and China in creating and dominating new markets within the global eSports industry. The research employs a qualitative-descriptive method with a comparative case study approach, supported by secondary data and purposive interviews with relevant informants. The findings indicate that the United States relies on technological innovation, private investment, and market freedom, while China optimizes community strength, government support, and aggressive expansion into emerging markets. The United States excels in cloud gaming technology and innovative content development, whereas China dominates mobile gaming with an integrated ecosystem. This competition extends beyond economic aspects and involves soft power, where eSports serve as a tool for cultural diplomacy.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
4 July 2025
ISBN
978-2-38476-442-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-442-6_17How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sylvia Octa Putri
AU  - Kharisma Putri Nur Fatima
AU  - Bela Melati Sukma
AU  - Ghina Arindiya
AU  - Zahra Afifah Khurrahman
PY  - 2025
DA  - 2025/07/04
TI  - United States - China Competition in Creating New Markets in The Global E-Sports Industry
BT  - Proceedings of the 8th International Conference on Business, Economics, Social Sciences, and Humanities - Humanities and Social Sciences Track (ICOBEST-HSS 2025)
PB  - Atlantis Press
SP  - 181
EP  - 195
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-442-6_17
DO  - 10.2991/978-2-38476-442-6_17
ID  - Putri2025
ER  -