Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)

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No Rush to Reproduce: Youth, Economy and the New Fertility Landscape in Indonesia

Authors
Tari Purwanti1, *, Fadhilatul Azhar1, Anindita Fikri Amalia1
1Faculty of Humanities, Diponegoro University, Semarang, 50275, Indonesia
*Corresponding author. Email: taripurwanti01@lecturer.undip.ac.id
Corresponding Author
Tari Purwanti
Available Online 19 December 2025.
DOI
10.2991/978-2-38476-503-4_71How to use a DOI?
Keywords
Fertility choices; childfree movement; TikTok; Digital Feminism; Reproductive identity
Abstract

In Indonesia’s evolving digital landscape, fertility is no longer confined to private or medical discourse but is increasingly discussed in online public spheres such as TikTok. Career-oriented women, especially in urban areas, are now vocalizing alternative reproductive choices, including delaying childbirth or remaining childfree. This study investigates how such narratives emerge and circulate within Indonesian TikTok communities. The problem addressed is the social tension between traditional pronatalist expectation and contemporary values of autonomy and self-fulfillment. The purpose of this research is to explore how fertility decisions are represented and negotiated by working women on TikTok, and how these reflect broader sociocultural changes. This study is significant in highlighting the intersection of gender, economy, and digital media in shaping reproductive identity. Using a Netnography method, 87 TikTok videos were thematically analyzed based on hashtags like #ChildfreeIndonesia and #IbuBekerja. The findings shows that fertility is increasingly framed as a rational, economic, and identity-based choice, rather than a default norm. This study contributes to digital feminism scholarship and offers a state-of-the-art analysis of online fertility discourse in Southeast Asia.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 December 2025
ISBN
978-2-38476-503-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-503-4_71How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tari Purwanti
AU  - Fadhilatul Azhar
AU  - Anindita Fikri Amalia
PY  - 2025
DA  - 2025/12/19
TI  - No Rush to Reproduce: Youth, Economy and the New Fertility Landscape in Indonesia
BT  - Proceedings of the 3rd International Conference on Culture and Sustainable Development (ICOCAS 2025)
PB  - Atlantis Press
SP  - 621
EP  - 630
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-503-4_71
DO  - 10.2991/978-2-38476-503-4_71
ID  - Purwanti2025
ER  -