Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)

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Generation Z and Consumer Awareness in Sustainable Consumption: A Bibliometric Analysis

Authors
Dewi Deniaty Sholihah1, *, Achmad Rizqan2, Umi Farichah Bascha3, Siti Aisyah Binti Asrul4, Retno Dwi Astutik1, Anggun Mizwa Anugerah1
1Universitas Pembangunan Nasional Veteran, Jawa Timur, Indonesia
2Universitas Muhammadiyah Yogyakarta, Kasihan, Indonesia
3Universitas Airlangga, Surabaya, Indonesia
4Universiti Teknologi MARA (UiTM), Cawangan Melaka, Malaysia
*Corresponding author. Email: dewi_deniaty.mnj@upnjatim.ac.id
Corresponding Author
Dewi Deniaty Sholihah
Available Online 30 April 2025.
DOI
10.2991/978-94-6463-698-7_4How to use a DOI?
Keywords
Sustainable consumption; Consumer awareness; Generation Z; Sustainable Development Goals; Green marketing; Environmental sustainability
Abstract

This study presents a bibliometric analysis of research on Generation Z and consumer awareness in the context of sustainable consumption. Utilizing articles published between 2014 and 2024, a total of 256 relevant publications were analyzed using VOSviewer and Publish or Perish. The findings reveal five key research clusters, with sustainable consumption at the core, closely linked to consumer behavior, green marketing, and the Sustainable Development Goals (SDGs). The analysis highlights Generation Z’s growing influence on sustainability, particularly through increased consumer awareness and engagement with sustainable products. Emerging topics such as greenwashing and the circular economy were also identified as areas of rising academic interest. This study provides a comprehensive overview of the current research landscape, offering insights for future studies on how Generation Z can drive sustainable consumption practices and contribute to global sustainability efforts.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
30 April 2025
ISBN
978-94-6463-698-7
ISSN
2352-5428
DOI
10.2991/978-94-6463-698-7_4How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dewi Deniaty Sholihah
AU  - Achmad Rizqan
AU  - Umi Farichah Bascha
AU  - Siti Aisyah Binti Asrul
AU  - Retno Dwi Astutik
AU  - Anggun Mizwa Anugerah
PY  - 2025
DA  - 2025/04/30
TI  - Generation Z and Consumer Awareness in Sustainable Consumption: A Bibliometric Analysis
BT  - Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
PB  - Atlantis Press
SP  - 27
EP  - 38
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-698-7_4
DO  - 10.2991/978-94-6463-698-7_4
ID  - Sholihah2025
ER  -