The Power of Training in Elevating Job Satisfaction: A Case Study from the Digital Marketing Sector

Shahib Anshari Muhajir; Syamsul Hadi; Didik Subiyanto; Supaprawat Siripipatthanaku

doi:10.2991/978-94-6463-698-7_6

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The Power of Training in Elevating Job Satisfaction: A Case Study from the Digital Marketing Sector

Authors

Shahib Anshari Muhajir¹^{, *}, Syamsul Hadi¹, Didik Subiyanto¹, Supaprawat Siripipatthanaku²

¹Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia

²GlobalNxt University, Singapore, Singapore

^*Corresponding author. Email: shahibanshari0204@gmail.com

Corresponding Author

Shahib Anshari Muhajir

Available Online 30 April 2025.

DOI: 10.2991/978-94-6463-698-7_6 How to use a DOI?
Keywords: training; job satisfaction; digital marketing
Abstract: This study aims to analyze the impact of training on employee job satisfaction in digital marketing companies in Yogyakarta. This research employs a quantitative methodology, collecting primary data through a questionnaire from 126 Yogyakarta employees in digital marketing firms. The analysis reveals that training significantly affects job satisfaction, with a p-value of 0.014 < 0.05. These findings indicate that the more relevant the training is to employees, the more it enhances job satisfaction. This study can serve as a recommendation for companies to invest in comprehensive training programs. This research delves into the influence of training on job satisfaction in the digital marketing sector of Yogyakarta. This new and dynamic field has received limited attention in academic studies.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
Series: Advances in Economics, Business and Management Research
Publication Date: 30 April 2025
ISBN: 978-94-6463-698-7
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-698-7_6 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Shahib Anshari Muhajir
AU  - Syamsul Hadi
AU  - Didik Subiyanto
AU  - Supaprawat Siripipatthanaku
PY  - 2025
DA  - 2025/04/30
TI  - The Power of Training in Elevating Job Satisfaction: A Case Study from the Digital Marketing Sector
BT  - Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
PB  - Atlantis Press
SP  - 50
EP  - 56
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-698-7_6
DO  - 10.2991/978-94-6463-698-7_6
ID  - Muhajir2025
ER  -

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