The Influence of Perceived Ease of Transaction and Perceived Security of Transaction on Intention to Shop with Trust as An Intervening Variable Among Shopee Users

DOI

10.2991/978-94-6463-698-7_29How to use a DOI?

Keywords

Perceived ease of transaction; Perceived security of transaction; Trust; Intention to shop

Abstract

This research aims to analyze how perceived ease of transaction and perceived security of transaction among Shopee users influence the intention to shop. This study also seeks to understand the role of trust as a mediating variable in the relationship between perceived ease of transaction and perceived security of transaction with intention to shop among Shopee users. Data were collected from 150 respondents who are Shopee users in Yogyakarta and have made at least one transaction on Shopee. The sampling technique used was purposive sampling. The questionnaire was tested for validity and reliability. This was followed by model testing and hypothesis testing. The findings indicate that perceived ease of transaction and security positively and significantly affect the intention to shop. Trust does not have a positive and significant effect on intention to shop. Trust does not function as an intervening variable between perceived ease of transaction and perceived security of transaction on intention to shop. Based on these findings, the author draws several conclusions and implications, including the importance of companies improving the quality of personal relationships to enhance trust and intention to shop.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Irma Linamaningsih
AU  - Nonik Kusumaningrum
AU  - Lusia Tria Hatmanti Hutami
PY  - 2025
DA  - 2025/04/30
TI  - The Influence of Perceived Ease of Transaction and Perceived Security of Transaction on Intention to Shop with Trust as An Intervening Variable Among Shopee Users
BT  - Proceedings of the 3rd International Conference on Management and Business (ICOMB 2024)
PB  - Atlantis Press
SP  - 274
EP  - 286
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-698-7_29
DO  - 10.2991/978-94-6463-698-7_29
ID  - Linamaningsih2025
ER  -