Organizational Image and Academic Satisfaction: The Primacy of the Cognitive Component in the Private University of Metropolitan Lima

DOI

10.2991/978-94-6463-868-4_41How to use a DOI?

Keywords

Organizational image; academic satisfaction; private university; university students

Abstract

This research examines the impact of organizational image on the academic satisfaction of senior students at a private university in Metropolitan Lima. Using a quantitative explanatory approach with a non-experimental design, 200 students were surveyed face-to-face. A structural equation model was proposed to analyze the effect of cognitive and affective image on overall organizational image, and its subsequent influence on academic satisfaction.

The findings reveal that the cognitive image, composed of tangible, functional and experiential elements of the university, exerts a greater influence on the organizational image than the affective image, made up of emotional components. Likewise, it was confirmed that organizational image has a positive and significant impact on student academic satisfaction (p < 0.05).

These results suggest that university institutions should prioritize communication strategies focused on rational and tangible aspects to optimize student satisfaction. The research contributes to the understanding of perceptual dynamics in higher education and provides foundations for the strategic management of organizational image as a determinant of student academic wellbeing.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Antoinette Francesca Falconi -Elías
AU  - Demetrio Antonio Ruiz-Olorte
PY  - 2025
DA  - 2025/10/22
TI  - Organizational Image and Academic Satisfaction: The Primacy of the Cognitive Component in the Private University of Metropolitan Lima
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 448
EP  - 455
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_41
DO  - 10.2991/978-94-6463-868-4_41
ID  - -Elías2025
ER  -