Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)

141 authors
-Elías, Antoinette Francesca Falconi
Organizational Image and Academic Satisfaction: The Primacy of the Cognitive Component in the Private University of Metropolitan Lima
Abeledo, Guadalupe Gómez
“Decolonised Education and the Breaking of ‘Non-Spaces’: The Women’s Prison in Santas Vainas, Esmeraldas (Ecuador)”
Acevedo, Kyara Oyakawa
Young College Women’s Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier
Aguiar, Nina
Content Analysis of Communication Strategies in Team ‘Patrón Mejía’: Effectiveness and Message Study
Alcantar, Gabriela María Luisa Riquelme
Social Linkage Strategies Promoted by Higher Education Institutions to Strengthen Small-Scale Producers
Alegría, Willy Andrés Sotelo
Digital Communication Strategies and the Use of Transmedia Narrative of the “Always Potterfanáticos” Community
Anastacio-Coello, Lucía
“I acknowledge the negative Effects, but Being on Social Media is Worth it to me”: A Study on Self-control of Minors as Content Consumers on Social Networks
Andrade-Martinez, César
Educommunication of Youtubers and Media Influencers and its Impact on Liquid Audiences on Instagram, YouTube, and TikTok
Anto, Lucía Macedo
When Brands Fail: Hatred, Negative WOM, Forgiveness, and Generational Voices in Repurchase Decisions
Arbaiza, Francisco
Transmedia Storytelling in K-pop: Emotional Branding, Fan Participation, and Narrative Coherence in the Construction of Idol Identity
Arbaiza, Francisco
Emotional Storytelling in Fashion Unboxing: Microinfluencers on TikTok and Their Role in Brand Awareness Among Young Adults
Archundia-Sierra, Etelvina
Design of an Interactive Memorama to Promote Learning for Preschool Children
Atarama-Rojas, Tomás
“I acknowledge the negative Effects, but Being on Social Media is Worth it to me”: A Study on Self-control of Minors as Content Consumers on Social Networks
Atoche, Antony Jose Ferrel
Social and Political Narrative: Audience Engagement in The Boys
Augusto-Pando, Paula
Participatory Photography as a Therapeutic Tool for Mental Health Among University Students
Aybar-Cabezudo, Oscar A.
The Queer Narrative in the Transmedia Proposal of HBO’s “The Last of Us” Series and the Fan Film “All We Lost”
Aybar-Cabezudo, Oscar Alfredo
Perceptions of Personal Development in Peruvian Videopodcasts among Youth Audiences
Aybar-Cabezudo, Oscar Alfredo
Queer Self-Discovery in Thai Coming-of-Age Television: Identity Construction in I Told Sunset About You
Barbery-Montoya, Danny C.
Aesthetics or Identity? The Importance of Wine Consumption Frequency
Barredo Ibáñez, Daniel
Peer-Review Statements
Bañuelos-Capistrán, Jacob
Representation of Peruvian Women’s Identity and Empowerment Through Boudoir Photography
Beltrán, Jarnishs
Digital Gender-Based Violence Against Women in Chilean Subnational elections: Patterns and Impacts
Benavides, Estrella
Emotional Storytelling in Fashion Unboxing: Microinfluencers on TikTok and Their Role in Brand Awareness Among Young Adults
Betancourt, Fabricio
Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador
Calderón, Nathalie Tomalá
Journalism Training in Conflict Contexts: Challenges in Covering Environmental Crimes in Ecuador
Campo, Andrea de Jesús Oré
The Distribution of University Documentaries: An Interview with Professors from Communication Faculties in Ibero-America
Cedeño, Lesther
Analysis of the Impact of the Social Media Filter Bubble on University Students. Case Study: Ecuador
Chichande, Bryan Steven Cortez
Detecting Pests Affecting the AAB Muse Using an Image-recognising Mobile Application
Chávez-Chuquimango, María
Representation of Peruvian Women’s Identity and Empowerment Through Boudoir Photography
Chávez-Chuquimango, María
Participatory Photography as a Therapeutic Tool for Mental Health Among University Students
Constante, Bryan
Content Analysis of Communication Strategies in Team ‘Patrón Mejía’: Effectiveness and Message Study
Contreras-Juárez, Roberto
Design of an Interactive Memorama to Promote Learning for Preschool Children
Coronel-Salas, Gabriela
The Impact of Data Journalism in Ecuador
Cusot, Gustavo
Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador
Davila-Noronha, Mellany Gizeh
Perceptions of Personal Development in Peruvian Videopodcasts among Youth Audiences
Del-Real-Garcia, Noé Emmanuel
Transparent Communication and Public Health: Evaluating Digital Health Portals in Ten Latin American Governments
Duque-Vaca, Miguel
Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
Díaz, Javier Francisco
Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
Echeverría-Camposano, Fiorella
Aesthetics or Identity? The Importance of Wine Consumption Frequency
Espinoza-Robles, Lorena Teresa
Perceptions of Personal Development in Peruvian Videopodcasts among Youth Audiences
Espinoza-Robles, Lorena Teresa
Queer Self-Discovery in Thai Coming-of-Age Television: Identity Construction in I Told Sunset About You
Falconí, Gabriela
Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador
Feijoo, Beatriz
“I acknowledge the negative Effects, but Being on Social Media is Worth it to me”: A Study on Self-control of Minors as Content Consumers on Social Networks
Fernández, Miguel
Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
Figueroa Günther, José Arturo
Peer-Review Statements
Fuentes-Patiño, Brigitte Karina
Journalistic Strategies on Instagram for the Dissemination of Health Information During Crises
Gallardo-Echenique, Eliana
Feminist Elements in Femvertising Perceived as Dishonest
Gallardo-Echenique, Eliana
Beyond the Perfect Body in the Campaign What is Love?
Gallegos-Salas, G.
The Mediating Role of Perceived Relevance in Impulse Buying Behaviour in University Students
Gaona, Kerly Espinosa
The Impact of Data Journalism in Ecuador
Garcés-Báez, José Alfonso del Carmen
Design of an Interactive Memorama to Promote Learning for Preschool Children
García, Ramsés Daniel Martínez
Social Linkage Strategies Promoted by Higher Education Institutions to Strengthen Small-Scale Producers
Goicochea, Laura Escobar
Digital Communication Strategies and the Use of Transmedia Narrative of the “Always Potterfanáticos” Community
Goicochea, Laura Escobar
Roles of Fans from Peru, Colombia and Bolivia in the Creative Space of the Harry Potter World
Gomero, Giancarlo
Representation and Presence of Women in Salsa Music Videos in the Decades from the 80’s to 2010’s
Goméz, Monica Martinez
Identifying Key Factors of Student Dropout through Random Forest: A Data-Driven Approach
Gonzales-Cieza, Melany Lucia
Queer Self-Discovery in Thai Coming-of-Age Television: Identity Construction in I Told Sunset About You
Gonzales-Córdova, Mayra Paola
Cybermedia in Latin America. A Focus on Southern Cone
Gonzalez, Deris Cruzco
The Distribution of University Documentaries: An Interview with Professors from Communication Faculties in Ibero-America
González, Gilberto Murillo
Educational Technology: Citizen Perception of the Digital Strategy for the Prevention of School Dropout in Public Universities
Guambo-Vallejo, Diana Carolina
Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
Guano, Hugo Bone
“Decolonised Education and the Breaking of ‘Non-Spaces’: The Women’s Prison in Santas Vainas, Esmeraldas (Ecuador)”
Gutierrez-Aguilar, O.
The Mediating Role of Perceived Relevance in Impulse Buying Behaviour in University Students
Gutiérrez, Daniela Orellana
Feminist Narratives in Fashion in Vogue Mexico and Latin America During the Digital Era 2020-2024
Huamán-Huillca, Melissa
The Queer Narrative in the Transmedia Proposal of HBO’s “The Last of Us” Series and the Fan Film “All We Lost”
Jaramillo, Paola Cruz
Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts
Julca, Lía Nathalia Santamaría
Representation and Presence of Women in Salsa Music Videos in the Decades from the 80’s to 2010’s
Karbaum, Gerardo
The Distribution of University Documentaries: An Interview with Professors from Communication Faculties in Ibero-America
León, Victor Omar Vite
The Role of Film Critic YouTubers in the Development of Audiovisual Competencies. The Case of 3 Latin American YouTubers
León, Víctor Omar Vite
Roles of Fans from Peru, Colombia and Bolivia in the Creative Space of the Harry Potter World
Lopez-Samaniego, Christopher
Tourism and Sustainable Development in Ecuador: A Regional Analysis
Luque, Santiago Giraldo
COVID-19’s Role in Amplifying Affective Polarization on Spanish Twitter/X During the First State of Alarm
López, Mario Rossainz
Design of an Interactive Memorama to Promote Learning for Preschool Children
López, Paola Ulloa
Analysis of the Impact of the Social Media Filter Bubble on University Students. Case Study: Ecuador
López-López, Paulo Carlos
Peer-Review Statements
Manrique, Alberto Mejía
The Distribution of University Documentaries: An Interview with Professors from Communication Faculties in Ibero-America
Mantilla-Caro, Gianella
Feminist Elements in Femvertising Perceived as Dishonest
Manzano, Georgina
Transmedia Communication as a Casual Element in Political Strategy, Case Study: 2025 Ballot, Ecuador
Mariño, Nina Aguiar
Subliminal Messages in Chanel’s No. 5 Perfume 2024 Campaign
Martínez, Tania Orbe
Journalism Training in Conflict Contexts: Challenges in Covering Environmental Crimes in Ecuador
Martínez, Tania Orbe
Foreign Disinformation Narratives About Ecuador: An Approach to their Structure and Initial Beliefs
Medranda -Morales, Narcisa
Digital Transparency in Ecuadorian Municipalities with More than 100,000 inhabitants: Analysis of Access to Public Information and its Impact on Citizen Participation
Meini, Cristina
Blurred Disinformation in Digital Journalism: A Typology of Subtle Deceptive Practices on Social Media
Mendoza, Marcelo
Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
Milla, Lizett Karen Graham
Young College Women’s Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier
Molina-Granja, Fernando Tiverio
Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
Montúfar-Calle, Álvaro
My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru
Morales-Molina, Tania
Tourism and Sustainable Development in Ecuador: A Regional Analysis
Morán, Daniel Plúa
Identifying Key Factors of Student Dropout through Random Forest: A Data-Driven Approach
Núñez-Naranjo, Aracelly
Tourism and Sustainable Development in Ecuador: A Regional Analysis
Ordoñez, Jessica Ponce
Detecting Pests Affecting the AAB Muse Using an Image-recognising Mobile Application
Palomino-Flores, Paola
Journalistic Strategies on Instagram for the Dissemination of Health Information During Crises
Palomino-Flores, Paola
Feminist Narratives in Fashion in Vogue Mexico and Latin America During the Digital Era 2020-2024
Palomino-Moreno, Henry
“I acknowledge the negative Effects, but Being on Social Media is Worth it to me”: A Study on Self-control of Minors as Content Consumers on Social Networks
Pavez, Isabel
My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru
Piccirilli, Darío
Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
Pino, Ariosto Vicuña
Detecting Pests Affecting the AAB Muse Using an Image-recognising Mobile Application
Pinto-Garzón, Karen
Blurred Disinformation in Digital Journalism: A Typology of Subtle Deceptive Practices on Social Media
Prats, German Martínez
Educational Technology: Citizen Perception of the Digital Strategy for the Prevention of School Dropout in Public Universities
Prujà-Noè, Jesús
Roles of Fans from Peru, Colombia and Bolivia in the Creative Space of the Harry Potter World