Cybermedia in Latin America. A Focus on Southern Cone

DOI

10.2991/978-94-6463-868-4_24How to use a DOI?

Keywords

Cibermedios; América Latina; interactivity; technology and digital consumption

Abstract

The incorporation of technology in various sectors has generated profound transformations, and in the field of media. These changes are manifested both in new opportunities for the presentation of content, as well as in the challenges of adapting journalistic routines to meet the growing needs of the information consumer. This research aims to study the presence of cybermedia in five Southern Cone countries, considering their origin, format, ownership, temporality, language and interaction. The most relevant findings reflect a marked duality in the evolution of the media in the Southern Cone, showing a constant migration from traditional formats to new digital platforms, while at the same time digital native media emerge with innovative proposals. The predominance of private ownership in most of these media has a direct impact on editorial orientation, conditioning news approaches. Furthermore, there is a growing trend towards multiplatform convergence, which is driving a transition from a local approach to a global projection. Language, particularly Spanish, plays a strategic role in expanding the reach of content and in building digital communities. Likewise, the possibility of interaction through different platforms strengthens the link with audiences. In conclusion, although digital transformation represents a complex and challenging process for Southern Cone media, they have managed to preserve their journalistic identity while developing a progressive digital autonomy. The quality of the website emerges as a determining factor in the perception of credibility and recognition by users.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mayra Paola Gonzales-Córdova
AU  - Claudia Rodríguez-Hidalgo
AU  - Catalina Mier Sanmartín
PY  - 2025
DA  - 2025/10/22
TI  - Cybermedia in Latin America. A Focus on Southern Cone
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 254
EP  - 265
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_24
DO  - 10.2991/978-94-6463-868-4_24
ID  - Gonzales-Córdova2025
ER  -