Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador

Gabriela Falconí; Gustavo Cusot; Fabricio Betancourt

doi:10.2991/978-94-6463-868-4_31

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Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador

Authors

Gabriela Falconí¹^{, 2}^{, *}, Gustavo Cusot¹^{, 2}, Fabricio Betancourt¹^{, 2}

¹Universidad San Francisco de Quito, Calle Diego de Robles y Av. Interoceánica, Quito, Pichincha, Ecuador, 170157

²Universidad Tecnológica Empresarial de Guayaquil - ICPS, Av. del Bombero, km 6 1/2, Guayaquil, Guayas, Ecuador, 090616

^*Corresponding author. Email: gfalconi@usfq.edu.ec

Corresponding Author

Gabriela Falconí

Available Online 22 October 2025.

DOI: 10.2991/978-94-6463-868-4_31 How to use a DOI?
Keywords: Generation Z; voting intention; politics in Ecuador; electoral participation; political leadership
Abstract: Generation Z represents a sociodemographic segment with intriguing sociocultural and political characteristics that significantly distinguish it from previous generations. Access to technology drastically influences the behavior and operational dynamics of this generation, as it is the first population segment to be immersed from an early age in a digitalized environment, with access to various virtual social platforms through mobile devices—shaping their way of thinking and acting. This article explores the voting intention of Generation Z through a qualitative and quantitative study, within the context of the 2023 presidential elections in Ecuador. The research shows that this generation seeks a significant change in government administration. 51% consider a candidate based on their profile and proposals rather than political affiliation; 37.5% are inclined toward a strong, energetic profile that makes more authoritarian decisions; 45% report being influenced in their vote by political leaders and public figures, followed by 25% by their parents, 6.2% by teachers and mentors, and 4.8% by influencers.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
Series: Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date: 22 October 2025
ISBN: 978-94-6463-868-4
ISSN: 2667-128X
DOI: 10.2991/978-94-6463-868-4_31 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Gabriela Falconí
AU  - Gustavo Cusot
AU  - Fabricio Betancourt
PY  - 2025
DA  - 2025/10/22
TI  - Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 337
EP  - 349
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_31
DO  - 10.2991/978-94-6463-868-4_31
ID  - Falconí2025
ER  -

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