Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)

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The Role of Film Critic YouTubers in the Development of Audiovisual Competencies. The Case of 3 Latin American YouTubers

Authors
Renato Nureña Siles1, Victor Omar Vite León1, *
1Universidad Peruana de Ciencias Aplicadas, Lima, Perú
*Corresponding author. Email: pcavvvi@upc.edu.pe
Corresponding Author
Victor Omar Vite León
Available Online 22 October 2025.
DOI
10.2991/978-94-6463-868-4_43How to use a DOI?
Keywords
YouTube; Audiovisual competencies; Film criticism
Abstract

The study examines the role of YouTube film critics in developing audiovisual competencies among university students. YouTube, one of the most popular platforms globally, stands out for its informal yet emotionally engaging educational content, facilitating learning and interaction between content creators and consumers. Film critics on YouTube not only influence cinema attendance and promote independent films but also serve as sources of inspiration and technical knowledge for aspiring filmmakers. This study focuses on three dimensions of audiovisual competencies: language, values and ideology, and aesthetics. Qualitative research was conducted through interviews with students from two Peruvian universities, highlighting how content from YouTubers such as Zepfilms, Caja de Películas, and Fuera de Foco reinforces their audiovisual knowledge and skills. The results show that these YouTubers function as informal educators, enhancing students’ theoretical and practical understanding in areas such as photographic analysis, editing, and character and narrative development. Moreover, YouTube appears as a key tool for complementing formal learning and fostering creativity and inspiration among students. This research underscores the importance of YouTube film critics in the audiovisual educational process and their potential to influence young people’s career choices.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
22 October 2025
ISBN
978-94-6463-868-4
ISSN
2667-128X
DOI
10.2991/978-94-6463-868-4_43How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Renato Nureña Siles
AU  - Victor Omar Vite León
PY  - 2025
DA  - 2025/10/22
TI  - The Role of Film Critic YouTubers in the Development of Audiovisual Competencies. The Case of 3 Latin American YouTubers
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 466
EP  - 478
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_43
DO  - 10.2991/978-94-6463-868-4_43
ID  - Siles2025
ER  -