Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)

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Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts

Authors
Patricia Villagómez Rodríguez1, *, Paola Cruz Jaramillo2
1Universidad Politécnica Salesiana, Quito, Ecuador
2Universidad Politécnica Salesiana, Quito, Ecuador
*Corresponding author. Email: pvillagomez@ups.edu.ec
Corresponding Author
Patricia Villagómez Rodríguez
Available Online 22 October 2025.
DOI
10.2991/978-94-6463-868-4_15How to use a DOI?
Keywords
Digital Journalism; Media Convergence; Instagram; Transmedia; Digital Narratives
Abstract

The digital transformation of journalism prompted by its presence on platforms such as Instagram. This evidence new forms of narrative characterized by hypertextuality, multimediality, and interactivity. The contemporary digital environment reconfigures the relationship between media outlets, information systems, and audiences. This research aims to examine and implement strategies for distribution of digital content, such as narrative which include the threads of stories. By this, content can be converted into viral material with a significant audience penetration. Finally, an exploratory-descriptive methodology is applied to develops an analysis by using the Pearson coefficient. By correlating the variables of engagement, followers, formats, audiences, and content across 331 publications from five media outlets with digital presence in Chile, Colombia, Ecuador, Peru, and Mexico. The principal findings relate to suitable strategies for generating engagement, thematic prevalence and relevance, and digital mechanisms to strengthen audience participation.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
22 October 2025
ISBN
978-94-6463-868-4
ISSN
2667-128X
DOI
10.2991/978-94-6463-868-4_15How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Patricia Villagómez Rodríguez
AU  - Paola Cruz Jaramillo
PY  - 2025
DA  - 2025/10/22
TI  - Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts
BT  - Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
PB  - Atlantis Press
SP  - 151
EP  - 162
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-868-4_15
DO  - 10.2991/978-94-6463-868-4_15
ID  - Rodríguez2025
ER  -