Empowering Women’s Social Capital for Food Diversification Awareness: Evidence from Madura, Indonesia

DOI

10.2991/978-2-38476-525-6_50How to use a DOI?

Keywords

Women’s Health; Family Health; Social Capital; Food Diversification; Participatory Communication; Madura

Abstract

Family health in Indonesia remains a critical concern, particularly in Madura where women serve as primary guardians of household wellbeing. However, dietary practices centered on rice, limited nutrition literacy, and patriarchal norms constrain their capacity to improve family health. This study examines how strengthening women’s social capital can enhance food diversification awareness and promote healthier outcomes. A mixed-methods design was applied: a survey of 220 productive-age housewives measured food consumption patterns and nutrition knowledge, while 30 in-depth interviews and participant observations at PKK, Posyandu, and religious gatherings explored cultural beliefs, indigenous knowledge, and communication practices. Quantitative results show rice dominates daily consumption (85%), while maize, cassava, and wild vegetables are marginal. Qualitative insights reveal that although women possess indigenous knowledge of local foods and herbs, decision-making is constrained by patriarchal family structures. Women’s networks emerged as trusted channels for nutrition information, with PKK and religious leaders playing crucial roles. The study integrates Social Capital Theory, the Yale Persuasive Communication Model, and Middleton’s empowerment approach to propose a participatory communication strategy combining rational-emotional messages with culturally resonant channels. Findings underscore the importance of strengthening women’s social capital to foster dietary diversification and advance family wellbeing in Madura.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Farida Nurul Rahmawati
AU  - Nikmah Suryandari
AU  - Yuliana Rakhmawati
AU  - Nadya Poernamasari
AU  - Moch Imron Rosyidi
PY  - 2025
DA  - 2025/12/31
TI  - Empowering Women’s Social Capital for Food Diversification Awareness: Evidence from Madura, Indonesia
BT  - Proceedings of International Conference on Neuroscience and Learning Technology (ICONSATIN 2025)
PB  - Atlantis Press
SP  - 532
EP  - 544
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-525-6_50
DO  - 10.2991/978-2-38476-525-6_50
ID  - Rahmawati2025
ER  -