The Role of Digital Technology as an Intervening in Optimizing Business Strategy and Performance of MSMEs in Demak Regency

Sulistyorini Sulistyorini; Ayu Nurafni Octavia; Any Setyarini; Afshoqul Miftah; Etsa Limar Hita; Wicahyono

doi:10.2991/978-2-38476-366-5_28

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The Role of Digital Technology as an Intervening in Optimizing Business Strategy and Performance of MSMEs in Demak Regency

Authors

Sulistyorini Sulistyorini¹^{, *}, Ayu Nurafni Octavia¹, Any Setyarini¹, Afshoqul Miftah¹, Etsa Limar Hita¹, Wicahyono¹

¹Faculty of Economics, University of Semarang, Semarang, 50196, Indonesia

^*Corresponding author. Email: sulistyorini@usm.ac.id

Corresponding Author

Sulistyorini Sulistyorini

Available Online 28 February 2025.

DOI: 10.2991/978-2-38476-366-5_28 How to use a DOI?
Keywords: Strategy Business; Digital Technology; MSME Performance
Abstract: The height objective optimal performance of MSMEs, then obstacle For reach performance the more high, then MSME performance is measured with use and utilization digital economy so that required attention special in problem Not yet optimal performance of MSMEs. This study aims to identify variables that influence performance. Digital technology, technopeneurship, and business strategy are variables considered in this study. Smart PLS (Partial Square Least) Version 4, a quantitative approach was used in this study. In study This The researcher combined non-probability sampling with convenience sampling. There were 109 respondent samples. The data collection method using a questionnaire was then analyzed to determine the relationship between the research variables used. Based on PLS test results research, strategy company in a way positive and significant influence digital technology. The performance of MSMEs in general positive and significant influenced by strategy business. Performance of MSMEs in general positive and significant influenced by digital technology. Digital technology is capable of mediate impact strategy business to MSME performance.
Copyright: © 2025 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 1st International Conference on Social Environment Diversity (ICOSEND 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 28 February 2025
ISBN: 978-2-38476-366-5
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-366-5_28 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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ris enw bib

TY  - CONF
AU  - Sulistyorini Sulistyorini
AU  - Ayu Nurafni Octavia
AU  - Any Setyarini
AU  - Afshoqul Miftah
AU  - Etsa Limar Hita
AU  - Wicahyono
PY  - 2025
DA  - 2025/02/28
TI  - The Role of Digital Technology as an Intervening in Optimizing Business Strategy and Performance of MSMEs in Demak Regency
BT  - Proceedings of the 1st International Conference on Social Environment Diversity (ICOSEND 2024)
PB  - Atlantis Press
SP  - 306
EP  - 315
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-366-5_28
DO  - 10.2991/978-2-38476-366-5_28
ID  - Sulistyorini2025
ER  -

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