Proceedings of the 2nd International Conference on Social Environment Diversity (ICOSEND 2025)

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Enhancing English Learning Awareness Through Transmedia Storytelling in Community Settings

Authors
Hetty Catur Ellyawati1, *, Gita A. Betseba1, Qorinta Shinta1, Gunawan Witjaksana1
1Faculty of Information Technology and Communication, Semarang University, Semarang, Indonesia
*Corresponding author. Email: catur@usm.ac.id
Corresponding Author
Hetty Catur Ellyawati
Available Online 30 April 2026.
DOI
10.2991/978-2-38476-565-2_24How to use a DOI?
Keywords
transmedia storytelling; English learning awareness; community learning; digital media
Abstract

This study examined the effectiveness of the transmedia storytelling (TST) approach in enhancing English learning awareness within a community-based context. Responding to persistent gaps in community English proficiency, this research collaborates with LPMK (Lembaga Pemberdayaan Masyarakat Kelurahan) to implement a multimodal learning pathway involving videos, audio content, text narratives, and interactive applications. This study applied a descriptive qualitative approach, and 30 participants aged 13–22 years were recruited, supported by observations, interviews, and questionnaires. The results indicate a significant improvement in English learning awareness, shifting from low to moderate-high. Approximately 80% of the participants reported that TST increased their engagement, motivation, and retention. The participants also demonstrated growth in metacognitive awareness, particularly in self-monitoring and learning reflection. These findings suggest that transmedia storytelling can serve as an inclusive and adaptive mode of community-based English learning, which also benefits the goals of digital literacy and lifelong education.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Social Environment Diversity (ICOSEND 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
30 April 2026
ISBN
978-2-38476-565-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-565-2_24How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hetty Catur Ellyawati
AU  - Gita A. Betseba
AU  - Qorinta Shinta
AU  - Gunawan Witjaksana
PY  - 2026
DA  - 2026/04/30
TI  - Enhancing English Learning Awareness Through Transmedia Storytelling in Community Settings
BT  - Proceedings of the 2nd International Conference on Social Environment Diversity (ICOSEND 2025)
PB  - Atlantis Press
SP  - 189
EP  - 196
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-565-2_24
DO  - 10.2991/978-2-38476-565-2_24
ID  - Ellyawati2026
ER  -