Proceedings of the 2024 International Conference on Social Sciences and Educational Development (ICOSSED 2024)

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Comparative Analysis of Media Coverage and Self-Construction of Sports Athletes

Authors
Xiao Chen1, *
1Film Department, Shanghai Theatre Academy, Shanghai, 201112, China
*Corresponding author. Email: x535404893@126.com
Corresponding Author
Xiao Chen
Available Online 28 March 2025.
DOI
10.2991/978-2-38476-382-5_67How to use a DOI?
Keywords
media image; Gu Ailing; report; media reproduction
Abstract

As a very important part of sports reporting, the presentation and shaping of athletes ‘ media image has attracted much attention from all walks of life. After reviewing the 2022 Beijing Winter Olympics, the official reports on the construction of Gu Ailing’s media image and the personal image created by Gu Ailing herself on the Douyin platform can be found that the two perspectives complement each other. The image created by the media is mainly based on Gu Ailing’s professional achievements, combined with her special cultural background, making it a symbol of Chinese skiing genius growing up in the cross-cultural context, and the superficial meaning represented by “Gu Ailing” is constantly amplified. Gu Ailing’s self-construction is biased in favor of daily life, constantly concrete description of the actual life, adding specific details to the magnified part of the media image of “Gu Ailing”, so that it continues to deepen and form a more perfect expression.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 International Conference on Social Sciences and Educational Development (ICOSSED 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 March 2025
ISBN
978-2-38476-382-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-382-5_67How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiao Chen
PY  - 2025
DA  - 2025/03/28
TI  - Comparative Analysis of Media Coverage and Self-Construction of Sports Athletes
BT  - Proceedings of the 2024 International Conference on Social Sciences and Educational Development (ICOSSED 2024)
PB  - Atlantis Press
SP  - 684
EP  - 690
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-382-5_67
DO  - 10.2991/978-2-38476-382-5_67
ID  - Chen2025
ER  -