Immersive Technology Development to Support Tourism Sector at the Batur UNESCO Global Geopark

DOI

10.2991/978-94-6463-882-0_79How to use a DOI?

Keywords

Batur UNESCO Global Geopark; Digital Tourism; Immersive Technology

Abstract

This qualitative study examines the development of digital tourism based on immersive technology to support the tourism sector in Batur UNESCO Global Geopark, Bali. This area faces challenges in increasing its tourist appeal while preserving the environment and local culture. Through in-depth interviews with local stakeholders, tourism operators, and technology experts, the research identifies the potential of immersive technologies as strategic solutions to enhance visitor engagement, geotourism, and environmental education. The primary objective is to examine how immersive technologies can enhance tourist experiences, support geo-conservation efforts, strengthen destination branding, preserve local culture, and promote sustainable tourism development. This qualitative study employs a case study approach, collecting data through in-depth interviews with local stakeholders, tourism operators, and technology experts. It includes field observations and a comprehensive review of international literature and best practices related to digital tourism, immersive technology, and sustainable destination management. The study finds that immersive technologies can significantly enhance visitor engagement and satisfaction by offering interactive, educational, and virtual experiences of Batur’s geological and cultural heritage. The use of VR/AR also supports destination promotion and geo-conservation by reducing the pressure of physical visits on sensitive areas.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Bagus Putu Wahyu Nirmala
AU  - I Made Sendra
PY  - 2025
DA  - 2025/11/14
TI  - Immersive Technology Development to Support Tourism Sector at the Batur UNESCO Global Geopark
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
PB  - Atlantis Press
SP  - 694
EP  - 702
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-882-0_79
DO  - 10.2991/978-94-6463-882-0_79
ID  - Nirmala2025
ER  -