Cross-Border Market Insights: Understanding International Tourist Behavior to Elevate Local Destinations Globally

DOI

10.2991/978-94-6463-882-0_7How to use a DOI?

Keywords

Community Service; Customer Service; Data-Driven Strategy; Digital Marketing; Village Tourism

Abstract

This program addressed challenges faced by BUMDA Kutuh in improving the competitiveness of its village-based tourism enterprises. The main issues were weak digital marketing, limited data analysis skills, and inconsistent service standards. Activities included interactive training, technical mentoring, and continuous evaluation, focusing on social media optimization, data-driven marketing, and customer service improvement. Outcomes were significant: over 90% of participants applied digital strategies effectively, leading to a 10% rise in social media engagement within three months, while a practical data-based guide was developed for ongoing use. Evaluation showed high satisfaction, with scores of 3.29 (planning), 3.32 (implementation), and 3.22 (overall) on a 4-point scale. Beyond operational improvements, the program strengthened service professionalism and enhanced BUMDA Kutuh’s institutional image. Overall, this initiative demonstrates that targeted, data-oriented capacity building can measurably improve digital presence and service quality, with strong recommendations for sustained mentoring, stronger evaluation, and replication in other village tourism enterprises.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Upayana Wiguna Eka Saputra
AU  - Rifqi Nur Fakhrurozi
AU  - I Made Widiantara
AU  - Laily Fauziah
AU  - Ni Ketut Pradani Gayatri Sarja
AU  - Gede Sedana Wibawa Yasa
PY  - 2025
DA  - 2025/11/14
TI  - Cross-Border Market Insights: Understanding International Tourist Behavior to Elevate Local Destinations Globally
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
PB  - Atlantis Press
SP  - 50
EP  - 56
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-882-0_7
DO  - 10.2991/978-94-6463-882-0_7
ID  - Saputra2025
ER  -