Virtual Marketing and Decision to Visit Bongkasa Sustainable Tourism Village, Badung Regency, Bali Province

DOI

10.2991/978-94-6463-882-0_83How to use a DOI?

Keywords

Decision To Visit; Rural Tourism; Virtual Marketing

Abstract

The intensity and pattern of social media use among millennials differ significantly from those of baby boomers. The intensity and pattern of using digital-based social media is thought to affect the marketing of a product. Today’s technological advances have changed the entire tourism industry through digital media. In recent years, digital media has contributed to promoting tourist attractions. Research methodology is designed as explorative. The subjects consisted of domestic and foreign tourists who were visiting the nearest tourist village to the Bongkasa tourist village. The sampling technique uses incidental/axial sampling techniques. Data were collected using interview guidelines after potential visitors listened to information virtually. The data were analyzed quantitatively using the linear multiple regression analysis method. Results show that accessibility, tourist attractions, amenities, various tourist activities, and accommodation available in Bongkasa tourism village are currently perceived as good by prospective tourists. Coefficients of determination for accessibility, cultural attractions, amenities, tourists’ activities, and accommodation for prospective tourists visiting Bongkasa rural tourism range from 8% to 48%. Meanwhile, the net contribution of the five predictor variables to the criterion variable is as much as 55.9% simultaneously with a significance level of 99% and a low estimated standard error.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Putu Gede Satria Wiraharja
AU  - I Made Adikampana
AU  - Dewa Komang Tantra
PY  - 2025
DA  - 2025/11/14
TI  - Virtual Marketing and Decision to Visit Bongkasa Sustainable Tourism Village, Badung Regency, Bali Province
BT  - Proceedings of the International Conference on Sustainable Green Tourism Applied Science - Social Applied Science 2025 (ICOSTAS-SAS 2025)
PB  - Atlantis Press
SP  - 733
EP  - 739
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-94-6463-882-0_83
DO  - 10.2991/978-94-6463-882-0_83
ID  - Wiraharja2025
ER  -